Free whiteglove setup from a ConsentStack Concierge
SSP Network

SSP Network

SSP Network provides supply-side platform services for publisher ad monetization. Scripts participate in programmatic advertising auctions, manage ad inventory for publisher clients, and facilitate real-time bidding between demand partners and publisher ad slots for display advertising.

Back to Vendor Library

Overview

SSP Network is a supply-side platform that provides programmatic ad monetization services for publishers. Its scripts participate in real-time bidding auctions to sell publisher ad inventory.

What This Script Does

  • Initiates and manages programmatic ad auctions on publisher pages
  • Sets cookies to identify users for audience targeting and frequency capping
  • Shares bid request data with demand-side platforms and ad exchanges
  • Tracks ad impressions, clicks, and viewability metrics
  • Makes network requests to multiple advertising endpoints during auction processes

Consent & Compliance

  • Category: Marketing
  • GDPR: Processes personal data for programmatic advertising and shares it with third-party bidders. Requires explicit consent.
  • CCPA: Sells or shares user data with advertising partners, requiring opt-out mechanisms.
  • ePrivacy: Sets tracking cookies for user identification across sites, requiring prior consent.

Should You Block This Without Consent?

Yes. SSP Network is a programmatic advertising platform that sets tracking cookies and shares user data with multiple third-party advertising partners.

Is SSP Network GDPR compliant?

SSP Network typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So SSP Network can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads SSP Network, not on SSP Network itself.

Visit website

Consent Categories

Marketing

Also Known As

SSP Networksupply-side platformSSPpublisher monetizationprogrammatic auctionsad inventory management

Industries

Tracked Domains (1)

SSP Network's trackers are occasionally seen, seen on about 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

betweendigital.comMarketing

betweendigital.com is a marketing domain operated by SSP Network, used to serve ads, build audiences, and measure ad conversions. Seen on about 1% of scanned sites.

Frequently Asked Questions

Related Vendors

Crimtan Holdings
Crimtan Holdings
Crimtan Holdings is a programmatic advertising company specializing in customer lifecycle marketing. Scripts fire retargeting pixels on advertiser sites and serve personalized ads to users at different stages of the purchase journey.
Dstillery
Dstillery
Programmatic display advertising and retargeting platform specializing in audience data. Dstillery builds audience segments from behavioral signals and serves targeted display ads across its network. The tracking pixel fires on advertiser sites to log conversions and build lookalike audience models.
AdGear
AdGear
Audience data platform and ad exchange that enables programmatic buying across display, mobile, and native formats. AdGear scripts participate in real-time bidding and sync user identifiers with buyers for targeted advertising.
Attentive Mobile
Attentive Mobile
Attentive Mobile is an SMS and email marketing platform for e-commerce brands. The Attentive script displays mobile opt-in prompts and pop-ups to capture SMS subscribers. Also tracks on-site behavior to trigger automated SMS messages based on cart and browse abandonment.
Beachfront Media
Beachfront Media
Video advertising demand platform specializing in programmatic CTV and online video. Beachfront scripts participate in video ad auctions and deliver targeted pre-roll and mid-roll video ad units for publisher monetization.
SpringServe
SpringServe
Video ad serving platform used by publishers to fill and manage video ad inventory. SpringServe scripts deliver VAST video ad responses, manage competitive exclusions, and report impression and completion metrics for video campaigns.

Manage consent for SSP Network

ConsentStack automatically detects and manages SSP Network trackers so your site stays compliant with global privacy regulations.

Get started free