SSP Network

SSP Network

SSP Network provides supply-side platform services for publisher ad monetization. Scripts participate in programmatic advertising auctions, manage ad inventory for publisher clients, and facilitate real-time bidding between demand partners and publisher ad slots for display advertising.

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Overview

SSP Network is a supply-side platform that provides programmatic ad monetization services for publishers. Its scripts participate in real-time bidding auctions to sell publisher ad inventory.

What This Script Does

  • Initiates and manages programmatic ad auctions on publisher pages
  • Sets cookies to identify users for audience targeting and frequency capping
  • Shares bid request data with demand-side platforms and ad exchanges
  • Tracks ad impressions, clicks, and viewability metrics
  • Makes network requests to multiple advertising endpoints during auction processes

Consent & Compliance

  • Category: Marketing
  • GDPR: Processes personal data for programmatic advertising and shares it with third-party bidders. Requires explicit consent.
  • CCPA: Sells or shares user data with advertising partners, requiring opt-out mechanisms.
  • ePrivacy: Sets tracking cookies for user identification across sites, requiring prior consent.

Should You Block This Without Consent?

Yes. SSP Network is a programmatic advertising platform that sets tracking cookies and shares user data with multiple third-party advertising partners.

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Consent Categories

Marketing

Also Known As

SSP Networksupply-side platformSSPpublisher monetizationprogrammatic auctionsad inventory management

Industries

Tracked Domains (1)

betweendigital.comMarketing

Frequently Asked Questions

Is visitor consent required for SSP Network scripts?

Yes. SSP Network is a supply-side advertising platform categorized as marketing. Its scripts run programmatic ad auctions, set cookies for user identification and frequency capping, and share bid data with demand-side platforms. GDPR requires explicit consent for this advertising data processing.

What tracking does SSP Network perform on publisher pages?

SSP Network scripts initiate real-time bidding auctions, setting cookies to identify users for targeting and frequency capping. They share bid request data with demand-side platforms and ad exchanges, then track impressions, clicks, and viewability metrics. Multiple network requests go to advertising endpoints during each auction.

How does ConsentStack manage SSP Network on publisher sites?

ConsentStack detects SSP Network's auction and tracking scripts under the marketing consent category. Without marketing consent, the scripts are blocked from initiating ad auctions and setting tracking cookies. After consent is granted, programmatic ad serving and impression tracking resume.

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Manage consent for SSP Network

ConsentStack automatically detects and manages SSP Network trackers so your site stays compliant with global privacy regulations.

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