Overview
Dstillery is a programmatic display advertising and retargeting platform specializing in audience data. It builds audience segments from behavioral signals and serves targeted display ads across its network.
What This Script Does
- Fires tracking pixels on advertiser sites to log page visits and conversion events
- Sets cookies for user identification and retargeting across the Dstillery ad network
- Collects behavioral signals (pages visited, products viewed, actions taken) for audience modeling
- Builds lookalike audience segments from observed conversion patterns
- Transmits user data to programmatic ad exchanges for targeted ad delivery
Consent & Compliance
- Consent Category: Marketing / Advertising
- Applicable Regulations: GDPR, ePrivacy Directive, CCPA
- Opt-in Required: Yes under GDPR/ePrivacy; opt-out rights under CCPA
- Cross-site tracking and audience profiling constitute personal data processing
- Retargeting cookies follow users across unrelated websites
- Behavioral data is shared with programmatic advertising partners
Should You Block This Without Consent?
Yes. Dstillery is a retargeting and audience profiling platform that sets cross-site tracking cookies and builds behavioral profiles for ad targeting. Requires prior consent under GDPR and ePrivacy before loading.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
media6degrees.comMarketingFrequently Asked Questions
Is prior consent required before loading Dstillery tracking pixels?
Yes. Dstillery is a retargeting and audience profiling platform that sets cross-site tracking cookies and builds behavioral profiles for programmatic ad targeting. GDPR and ePrivacy require explicit consent before any Dstillery pixel fires or cookies are set.
What does Dstillery do with data collected on my site?
Dstillery logs page visits and conversion events, sets cookies for cross-site user identification, and builds lookalike audience segments from behavioral signals. This data is transmitted to programmatic ad exchanges for targeted display ad delivery across Dstillery's network.
How does ConsentStack manage Dstillery on my website?
ConsentStack classifies Dstillery as a marketing vendor and blocks its pixel until the visitor explicitly opts in. Consent state is stored and respected across sessions, so Dstillery only fires for users who have actively granted marketing consent through your site's consent banner.
Related Vendors
Manage consent for Dstillery
ConsentStack automatically detects and manages Dstillery trackers so your site stays compliant with global privacy regulations.