SpringServe

SpringServe

Video ad serving platform used by publishers to fill and manage video ad inventory. SpringServe scripts deliver VAST video ad responses, manage competitive exclusions, and report impression and completion metrics for video campaigns.

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Overview

SpringServe is a video ad serving platform used by publishers to manage and fill video ad inventory. It delivers VAST-compliant video ads and reports on impression and completion metrics.

What This Script Does

  • Delivers VAST video ad responses to video players on publisher sites
  • Tracks video ad impressions, quartile completions, and click-throughs
  • Manages competitive exclusions and ad podding for video inventory
  • Sets cookies to identify users for frequency capping and reporting
  • Makes network requests to SpringServe and demand partner endpoints for bid responses

Consent & Compliance

  • Category: Marketing
  • GDPR: Sets tracking cookies and processes user data for targeted video ad delivery. Requires explicit consent.
  • CCPA: Shares user data with advertising demand partners, requiring opt-out disclosure.
  • ePrivacy: Stores cookies for ad targeting and frequency capping, requiring prior consent.

Should You Block This Without Consent?

Yes. SpringServe is an advertising platform that sets tracking cookies and shares data with third-party demand partners for targeted video ad delivery.

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Consent Categories

Marketing

Also Known As

SpringServevideo ad serverVAST ad servingvideo ad platformpublisher video adsvideo inventory managementOTT ad serving

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

springserve.comMarketing

Frequently Asked Questions

Does SpringServe require consent?

Yes. SpringServe delivers targeted video ads and sets cookies for user identification, frequency capping, and attribution. It shares data with advertising demand partners during bid responses. Explicit marketing consent is required before the script loads under GDPR and ePrivacy.

What does SpringServe do?

SpringServe delivers VAST-compliant video ad responses to video players, tracks impression quartile completions and click-throughs, manages competitive exclusions and ad podding, and sets cookies for frequency capping and user identification. It connects to demand partner endpoints for bid responses.

How does ConsentStack handle SpringServe?

ConsentStack categorizes SpringServe as a marketing vendor and blocks it until the visitor consents. This ensures frequency capping cookies are not set and no user data is shared with SpringServe's advertising demand partners before explicit marketing consent is recorded.

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Manage consent for SpringServe

ConsentStack automatically detects and manages SpringServe trackers so your site stays compliant with global privacy regulations.

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