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SpringServe

SpringServe

Video ad serving platform used by publishers to fill and manage video ad inventory. SpringServe scripts deliver VAST video ad responses, manage competitive exclusions, and report impression and completion metrics for video campaigns.

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Overview

SpringServe is a video ad serving platform used by publishers to manage and fill video ad inventory. It delivers VAST-compliant video ads and reports on impression and completion metrics.

What This Script Does

  • Delivers VAST video ad responses to video players on publisher sites
  • Tracks video ad impressions, quartile completions, and click-throughs
  • Manages competitive exclusions and ad podding for video inventory
  • Sets cookies to identify users for frequency capping and reporting
  • Makes network requests to SpringServe and demand partner endpoints for bid responses

Consent & Compliance

  • Category: Marketing
  • GDPR: Sets tracking cookies and processes user data for targeted video ad delivery. Requires explicit consent.
  • CCPA: Shares user data with advertising demand partners, requiring opt-out disclosure.
  • ePrivacy: Stores cookies for ad targeting and frequency capping, requiring prior consent.

Should You Block This Without Consent?

Yes. SpringServe is an advertising platform that sets tracking cookies and shares data with third-party demand partners for targeted video ad delivery.

Is SpringServe GDPR compliant?

SpringServe typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So SpringServe can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads SpringServe, not on SpringServe itself.

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Consent Categories

Marketing

Also Known As

SpringServevideo ad serverVAST ad servingvideo ad platformpublisher video adsvideo inventory managementOTT ad serving

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

SpringServe's trackers are occasionally seen, seen on about 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

springserve.comMarketing

springserve.com is a marketing domain operated by SpringServe, used to serve ads, build audiences, and measure ad conversions. Seen on about 1% of scanned sites.

Frequently Asked Questions

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