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MGID

MGID

MGID is a native advertising network and content distribution platform. Scripts serve sponsored content recommendation widgets on publisher sites, displaying promoted articles and advertiser content alongside editorial recommendations, and track click-through and engagement metrics for campaigns.

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Overview

MGID is a native advertising network and content distribution platform. It serves sponsored content recommendations on publisher websites, typically appearing as "recommended content" or "you may also like" widgets.

What This Script Does

The MGID script loads sponsored content recommendation widgets that display paid articles and advertiser landing pages alongside editorial content. It renders clickable thumbnails with headlines designed to drive traffic to advertiser sites. The script sets cookies for user identification, ad frequency capping, and click attribution. It tracks impressions, clicks, and engagement metrics and sends this data to MGID's ad servers. The script makes requests to MGID's content recommendation engine to fetch personalized sponsored content.

Consent & Compliance

MGID falls under the marketing consent category. It serves paid advertising content and sets tracking cookies for ad performance measurement and user identification. Under GDPR/ePrivacy, the advertising cookies and behavioral tracking require explicit opt-in consent. Native advertising widgets that blend with editorial content raise additional transparency concerns under advertising disclosure regulations. CCPA classifies sharing user engagement data with an ad network as a sale/share.

Should You Block This Without Consent?

Yes. This is an advertising network that serves sponsored content and sets tracking cookies. Block until the user consents to marketing.

Is MGID GDPR compliant?

MGID typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So MGID can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads MGID, not on MGID itself.

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Consent Categories

Marketing

Also Known As

MGIDnative advertisingcontent recommendationsponsored content widgetcontent distribution networknative ad network

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyBusiness Services

Tracked Domains (1)

MGID's trackers are occasionally seen, seen on about 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

mgid.comMarketing

mgid.com is a marketing domain operated by MGID, used to serve ads, build audiences, and measure ad conversions. Seen on about 1% of scanned sites.

Frequently Asked Questions

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