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Exponential Interactive

Exponential Interactive

Digital advertising platform specializing in premium display and video ad formats for brands. Exponential Interactive scripts serve in-banner video and rich media ads and measure viewability and engagement metrics.

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Overview

Exponential Interactive is a digital advertising platform specializing in premium display and video ad formats. Scripts serve in-banner video and rich media ads while measuring viewability and engagement metrics.

What This Script Does

  • Serves rich media and in-banner video ad creatives into publisher ad slots
  • Tracks ad viewability metrics (time in view, percentage visible, interaction events)
  • Sets cookies for audience segmentation, frequency capping, and conversion attribution
  • Collects engagement data (hover time, video play/pause, click-through) for campaign reporting
  • May initiate additional network requests to measurement and verification partners

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes — sets tracking cookies and collects behavioral engagement data for advertising purposes

Should You Block This Without Consent?

Yes. Exponential Interactive is an advertising platform that sets third-party cookies and tracks user engagement for ad measurement and targeting. It serves no functional purpose for site visitors and requires consent.

Is Exponential Interactive GDPR compliant?

Exponential Interactive typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Exponential Interactive can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Exponential Interactive, not on Exponential Interactive itself.

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Consent Categories

Marketing

Also Known As

Exponential InteractiveTribal Fusionin-banner videorich media adsdisplay advertisingviewability tracking

Industries

Computers Electronics and Technology

Tracked Domains (2)

Exponential Interactive's trackers are occasionally seen, seen on about 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

tribalfusion.comMarketing

tribalfusion.com is a marketing domain operated by Exponential Interactive, used to serve ads, build audiences, and measure ad conversions. Seen on about 1% of scanned sites.

exponential.comMarketing

exponential.com is a marketing domain operated by Exponential Interactive, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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