Valassis Digital

Valassis Digital

B2B marketing intelligence and audience activation platform. Valassis Digital scripts fire on advertiser sites to track conversions and enable audience extension campaigns that combine digital and offline data for consumer targeting.

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Overview

Valassis Digital is a marketing intelligence and audience activation platform. Its scripts track conversions on advertiser sites and enable audience extension campaigns that combine digital and offline data for consumer targeting.

What This Script Does

  • Drops tracking pixels on advertiser and partner websites
  • Sets cookies to identify visitors for retargeting across Valassis's network
  • Fires conversion events when users complete purchases or other goal actions
  • Syncs user identifiers with Valassis's offline consumer data graph
  • Makes network requests to Valassis servers to record behavioral signals and sync audience data

Consent & Compliance

Category: Marketing

Valassis Digital is a programmatic advertising platform that combines online behavioral tracking with offline consumer data. This constitutes cross-site tracking and profiling under GDPR, CCPA, and ePrivacy regulations. Consent is required before any data collection begins.

Should You Block This Without Consent?

Yes. Valassis Digital scripts perform cross-site tracking, behavioral profiling, and offline data matching for advertising purposes. These activities require explicit consent under GDPR and opt-out mechanisms under CCPA.

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Consent Categories

Marketing

Also Known As

Valassis DigitalValassisaudience activationdigital and offline targetingconsumer data marketingVerizon Media

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

mxptint.netMarketing

Frequently Asked Questions

Is consent required for Valassis Digital on my website?

Yes. Valassis Digital combines online behavioral tracking with offline consumer data matching for programmatic advertising. This constitutes cross-site tracking and profiling under GDPR and ePrivacy, requiring explicit opt-in consent. CCPA also grants consumers the right to opt out of this data sharing.

What does Valassis Digital collect and set on visitor devices?

Valassis Digital drops tracking pixels, sets cookies to identify visitors for retargeting across its network, fires conversion events for purchases and goal completions, and syncs user identifiers with Valassis's offline consumer data graph. Network requests record behavioral signals and facilitate audience data synchronization.

How does ConsentStack handle Valassis Digital tracking pixels?

ConsentStack classifies Valassis Digital as a marketing vendor. Its tracking pixels and cookies are blocked from firing until the visitor grants marketing consent. This prevents cross-site behavioral tracking, retargeting cookie placement, and offline data matching from occurring before the required consent is obtained.

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Manage consent for Valassis Digital

ConsentStack automatically detects and manages Valassis Digital trackers so your site stays compliant with global privacy regulations.

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