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Valassis Digital

Valassis Digital

B2B marketing intelligence and audience activation platform. Valassis Digital scripts fire on advertiser sites to track conversions and enable audience extension campaigns that combine digital and offline data for consumer targeting.

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Overview

Valassis Digital is a marketing intelligence and audience activation platform. Its scripts track conversions on advertiser sites and enable audience extension campaigns that combine digital and offline data for consumer targeting.

What This Script Does

  • Drops tracking pixels on advertiser and partner websites
  • Sets cookies to identify visitors for retargeting across Valassis's network
  • Fires conversion events when users complete purchases or other goal actions
  • Syncs user identifiers with Valassis's offline consumer data graph
  • Makes network requests to Valassis servers to record behavioral signals and sync audience data

Consent & Compliance

Category: Marketing

Valassis Digital is a programmatic advertising platform that combines online behavioral tracking with offline consumer data. This constitutes cross-site tracking and profiling under GDPR, CCPA, and ePrivacy regulations. Consent is required before any data collection begins.

Should You Block This Without Consent?

Yes. Valassis Digital scripts perform cross-site tracking, behavioral profiling, and offline data matching for advertising purposes. These activities require explicit consent under GDPR and opt-out mechanisms under CCPA.

Is Valassis Digital GDPR compliant?

Valassis Digital typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Valassis Digital can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Valassis Digital, not on Valassis Digital itself.

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Consent Categories

Marketing

Also Known As

Valassis DigitalValassisaudience activationdigital and offline targetingconsumer data marketingVerizon Media

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

Valassis Digital's trackers are occasionally seen, seen on about 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

mxptint.netMarketing

mxptint.net is a marketing domain operated by Valassis Digital, used to serve ads, build audiences, and measure ad conversions. Seen on about 1% of scanned sites.

Frequently Asked Questions

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