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Appier

Appier

AI-powered digital advertising platform that predicts and targets potential customers for brands. Appier's scripts collect behavioral signals on publisher sites and use predictive AI to identify high-value audience segments for targeted campaign delivery.

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Overview

Appier is an AI-powered digital advertising platform that uses predictive analytics to identify and target potential customers for brands across display, mobile, and social channels.

What This Script Does

The Appier script fires on publisher and advertiser websites to collect behavioral signals—page views, product interactions, content engagement, and conversion events. These signals feed Appier's AI models, which predict which users are most likely to convert and create high-value audience segments. The script sets cookies for user identification and cross-site behavioral tracking.

Consent & Compliance

Consent category: Marketing

Appier performs behavioral profiling and predictive targeting for advertising. Under GDPR, this constitutes automated profiling for marketing purposes and requires explicit opt-in consent. Under CCPA, the behavioral data collection and sharing with Appier's advertising platform constitutes sharing personal information. The ePrivacy Directive requires consent for all tracking cookies.

Should You Block This Without Consent?

Yes. Appier collects behavioral data for AI-driven advertising targeting. Block until marketing consent is granted.

Is Appier GDPR compliant?

Appier typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Appier can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Appier, not on Appier itself.

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Consent Categories

Marketing

Also Known As

appierAIQUAAI advertising platformpredictive targetingbehavioral ad targetingprogrammatic AI

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesMarketing and Advertising

Tracked Domains (1)

Appier's trackers are occasionally seen, seen on about 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

appier.netMarketing

appier.net is a marketing domain operated by Appier, used to serve ads, build audiences, and measure ad conversions. Seen on about 1% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages Appier trackers so your site stays compliant with global privacy regulations.

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