Hotmart - Digital Product Tracking & Cookie Consent

Overview

Hotmart is a digital product marketplace and creator platform popular in Latin America, particularly Brazil. The platform enables creators to sell online courses, ebooks, software, and other digital products. When Hotmart's scripts appear on websites, they're managing the sales funnel — tracking visitor behavior, rendering checkout flows, and handling affiliate attribution for digital product purchases.

Hotmart combines e-commerce functionality with marketing analytics, making it both the storefront and the measurement layer for digital product sales.

What This Script Does

Hotmart's scripts manage digital product sales and marketing tracking:

Checkout flow rendering: Displays purchase interfaces for digital products including pricing, payment options, and order forms
Sales funnel tracking: Records visitor progression through the sales funnel — page views, product page visits, checkout initiations, and completed purchases
Affiliate attribution: Sets cookies to track which affiliates referred visitors, ensuring commission attribution for successful sales
Conversion tracking: Measures purchase events and revenue for the creator's analytics dashboard
Referral source cookies: Sets persistent cookies to track traffic sources and campaign attribution
Pixel firing: Triggers conversion pixels for connected advertising platforms when purchases occur

Consent & Compliance

GDPR: Sales funnel tracking, affiliate attribution, and behavioral analytics constitute personal data processing for marketing purposes, requiring consent for the tracking components. Payment processing has a contractual basis.
ePrivacy Directive: Affiliate and attribution cookies are not strictly necessary and require consent. Checkout session cookies may be strictly necessary.
LGPD (Brazil): Brazil's General Data Protection Law applies similar consent requirements to personal data processing.

Should You Block This Without Consent?

Yes. Hotmart scripts serve marketing and analytics purposes, including sales funnel tracking, affiliate attribution, and conversion measurement. Block Hotmart scripts until the user grants marketing consent. While checkout and payment processing are functional, the client-side tracking scripts that accompany them collect behavioral data for marketing purposes and require explicit consent.

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Consent Categories

Marketing

Analytics

Also Known As

hotmart cookieshotmart tracking consenthotmart affiliate cookiehotmart gdprhotmart conversion tracking privacyhotmart cookie compliance

Industries

Computers Electronics and Technology

Tracked Domains (1)

hotmart.comMarketing

Frequently Asked Questions

Do Hotmart scripts require consent before loading?

Yes. Hotmart's client-side scripts perform sales funnel tracking, affiliate attribution, and conversion measurement — all marketing activities requiring explicit consent under GDPR and ePrivacy. Checkout session cookies may be strictly necessary, but the tracking and attribution scripts require opt-in.

What does Hotmart track on digital product pages?

It records visitor progression through the sales funnel, captures affiliate referral identifiers in persistent cookies, logs purchase conversions, and fires pixels to connected advertising platforms. Traffic source attribution cookies are set to track campaign performance for creators.

How does ConsentStack handle Hotmart on creator and product pages?

ConsentStack classifies Hotmart as a marketing and analytics vendor. Its tracking and attribution scripts are blocked until the visitor consents. ConsentStack distinguishes between the functional checkout flow and the marketing tracking layer, blocking the latter while allowing essential payment functionality.