Hotmart
Digital product marketplace and creator platform. Scripts manage sales funnel tracking, checkout flow rendering, and affiliate attribution on product pages. Sets cookies to track referral sources and conversion events for digital product purchases.
Overview
Hotmart is a digital product marketplace and creator platform popular in Latin America, particularly Brazil. The platform enables creators to sell online courses, ebooks, software, and other digital products. When Hotmart's scripts appear on websites, they're managing the sales funnel — tracking visitor behavior, rendering checkout flows, and handling affiliate attribution for digital product purchases.
Hotmart combines e-commerce functionality with marketing analytics, making it both the storefront and the measurement layer for digital product sales.
What This Script Does
Hotmart's scripts manage digital product sales and marketing tracking:
- Checkout flow rendering: Displays purchase interfaces for digital products including pricing, payment options, and order forms
- Sales funnel tracking: Records visitor progression through the sales funnel — page views, product page visits, checkout initiations, and completed purchases
- Affiliate attribution: Sets cookies to track which affiliates referred visitors, ensuring commission attribution for successful sales
- Conversion tracking: Measures purchase events and revenue for the creator's analytics dashboard
- Referral source cookies: Sets persistent cookies to track traffic sources and campaign attribution
- Pixel firing: Triggers conversion pixels for connected advertising platforms when purchases occur
Consent & Compliance
- GDPR: Sales funnel tracking, affiliate attribution, and behavioral analytics constitute personal data processing for marketing purposes, requiring consent for the tracking components. Payment processing has a contractual basis.
- ePrivacy Directive: Affiliate and attribution cookies are not strictly necessary and require consent. Checkout session cookies may be strictly necessary.
- LGPD (Brazil): Brazil's General Data Protection Law applies similar consent requirements to personal data processing.
Should You Block This Without Consent?
Yes. Hotmart scripts serve marketing and analytics purposes, including sales funnel tracking, affiliate attribution, and conversion measurement. Block Hotmart scripts until the user grants marketing consent. While checkout and payment processing are functional, the client-side tracking scripts that accompany them collect behavioral data for marketing purposes and require explicit consent.
Is Hotmart GDPR compliant?
Hotmart typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Hotmart can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Hotmart, not on Hotmart itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
hotmart.comMarketinghotmart.com is a marketing domain operated by Hotmart, used to serve ads, build audiences, and measure ad conversions.
Frequently Asked Questions
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Manage consent for Hotmart
ConsentStack automatically detects and manages Hotmart trackers so your site stays compliant with global privacy regulations.