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Pushwoosh

Pushwoosh

Push notification and re-engagement platform used by publishers and e-commerce sites. The Pushwoosh SDK manages browser push notification permissions, sends personalized push messages, and tracks open and conversion rates for push campaigns.

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Overview

Pushwoosh is a push notification and re-engagement platform. It manages browser push notification permissions, sends personalized push messages, and tracks open and conversion rates for push campaigns.

What This Script Does

  • Manages browser push notification permission requests via the Push API
  • Registers subscribers and assigns persistent device/subscriber identifiers
  • Delivers personalized push notification campaigns based on user segments and behavioral triggers
  • Tracks notification open rates, click-through events, and downstream conversions
  • Stores subscriber state and identifiers in browser storage
  • Sends engagement data to Pushwoosh servers for campaign analytics

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Assigns persistent identifiers, tracks engagement behavior, and delivers marketing messages.
  • CCPA: Subscriber identification and behavioral tracking qualifies as personal information collection for marketing.
  • ePrivacy: Uses browser storage for persistent identification and sends direct marketing communications. Consent required.

Should You Block This Without Consent?

Yes. This is a marketing push notification platform that tracks subscribers and their engagement. Block until marketing consent is granted.

Is Pushwoosh GDPR compliant?

Pushwoosh typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Pushwoosh can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Pushwoosh, not on Pushwoosh itself.

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Consent Categories

Marketing

Also Known As

Pushwooshbrowser push notificationsweb push SDKpush notification platformpush re-engagementsubscriber notifications

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesMarketing and Advertising

Tracked Domains (1)

cdn.pushwoosh.comMarketing

cdn.pushwoosh.com is a marketing domain operated by Pushwoosh, used to serve ads, build audiences, and measure ad conversions.

Frequently Asked Questions

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Manage consent for Pushwoosh

ConsentStack automatically detects and manages Pushwoosh trackers so your site stays compliant with global privacy regulations.

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