Jivox
Personalized creative advertising platform. Scripts deliver dynamically personalized ad creatives based on audience segments and real-time data. Tracks impressions, interactions, and conversions; sets cookies for audience targeting and frequency management.
Overview
Jivox is a personalized advertising platform that dynamically customizes ad creatives in real-time based on audience data, contextual signals, and behavioral profiles. When Jivox's scripts appear on publisher websites, they're serving dynamically assembled advertisements where creative elements (images, copy, offers, CTAs) are personalized for each viewer.
This goes beyond standard ad serving by making every ad impression individually tailored, using data signals to determine which creative combination is most likely to resonate with each visitor.
What This Script Does
Jivox's scripts serve personalized advertising:
- Dynamic creative assembly: Builds ad creatives in real-time by selecting and combining creative elements (headlines, images, offers) based on audience segment data
- Ad rendering: Displays personalized ad units in designated placements on publisher pages
- Audience targeting: Uses cookies and device signals to identify visitor segments for creative personalization
- Impression tracking: Records ad views and measures viewability metrics
- Interaction tracking: Captures clicks, video views, and engagement with interactive ad elements
- Frequency management cookies: Controls how often visitors see specific ad variations
- Conversion attribution: Links ad exposure to downstream conversion events for campaign measurement
Consent & Compliance
- GDPR: Audience targeting, personalized ad delivery, and tracking constitute personal data processing for advertising purposes, requiring consent.
- ePrivacy Directive: Targeting and measurement cookies are not strictly necessary and require consent.
- CCPA/CPRA: Ad personalization data constitutes personal information subject to opt-out rights.
Should You Block This Without Consent?
Jivox's scripts serve personalized advertising. All components — audience targeting, dynamic creative personalization, impression tracking, and conversion attribution — serve the advertising ecosystem. These scripts should be blocked until consent for advertising is obtained.
Yes.
Is Jivox GDPR compliant?
Jivox typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Jivox can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Jivox, not on Jivox itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
jivox.comMarketingjivox.com is a marketing domain operated by Jivox, used to serve ads, build audiences, and measure ad conversions.
Frequently Asked Questions
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Manage consent for Jivox
ConsentStack automatically detects and manages Jivox trackers so your site stays compliant with global privacy regulations.