Flashtalking

Flashtalking

Flashtalking serves rich media and display ad creatives, collecting impression data, click tracking, and cross-channel attribution signals. Scripts load ad assets, record user interactions with ad units, and transmit performance data to Mediaocean's measurement infrastructure for campaign reporting.

Back to Vendor Library

Overview

Flashtalking (now part of Mediaocean) is an ad serving and creative management platform that delivers display, video, and rich media advertising across publisher websites. When Flashtalking's scripts appear on a website, they're serving ad creatives, tracking impressions and clicks, and collecting attribution data for advertising campaigns.

The platform handles the technical delivery of advertisements from advertiser to publisher, along with the measurement infrastructure that proves ads were seen and drove results.

What This Script Does

Flashtalking's scripts serve advertising and collect campaign measurement data:

  • Ad creative delivery: Loads and renders display, video, and rich media ad units in designated placements on publisher pages
  • Impression tracking: Records when ads are loaded and viewed, measuring viewability metrics (was the ad in the viewport, for how long)
  • Click tracking: Captures ad clicks and manages click-through redirects to advertiser landing pages
  • Cross-channel attribution: Collects signals that link ad exposures to downstream conversions for campaign performance measurement
  • Frequency capping cookies: Sets cookies to limit how many times a specific visitor sees the same ad creative
  • Audience segmentation: Uses cookies and device signals to categorize visitors for ad targeting and campaign reporting
  • Creative personalization: Delivers dynamically customized ad variations based on audience segments and contextual signals

Consent & Compliance

  • GDPR: Ad tracking, audience segmentation, and attribution cookies constitute personal data processing for advertising purposes, requiring consent.
  • ePrivacy Directive: Advertising cookies for targeting, frequency capping, and attribution are not strictly necessary and require consent.
  • CCPA/CPRA: Ad tracking and audience data constitute personal information subject to opt-out rights.

Should You Block This Without Consent?

Flashtalking's scripts serve advertising purposes — delivering ads, tracking impressions, and measuring campaign performance. All components serve the advertising ecosystem rather than the visitor's needs. These scripts should be blocked until consent for advertising/marketing is obtained.

Yes.

Visit website

Consent Categories

Marketing
Analytics

Also Known As

flashtalking cookiesflashtalking consentflashtalking trackingflashtalking mediaocean privacyad attribution consentflashtalking gdpr

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyProgramming and Developer Software

Frequently Asked Questions

Does Flashtalking require consent before loading on a site?

Yes. Flashtalking delivers advertising creatives, tracks impressions and clicks, sets frequency capping cookies, and uses audience segmentation for ad targeting. These constitute personal data processing for advertising purposes requiring explicit consent under GDPR.

What does Flashtalking collect while serving ads on publisher pages?

Flashtalking records ad impressions, viewability metrics, and click-through events. It sets cookies for frequency capping and audience segmentation, and collects cross-channel attribution signals that link ad exposures to downstream visitor conversions.

How does ConsentStack handle Flashtalking?

ConsentStack blocks Flashtalking scripts until marketing consent is obtained. Once a visitor opts in, ConsentStack releases the scripts and passes the consent signal to Flashtalking's Mediaocean infrastructure, enabling compliant ad delivery and campaign measurement.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for Flashtalking

ConsentStack automatically detects and manages Flashtalking trackers so your site stays compliant with global privacy regulations.

Get started free