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Ströer Group

Ströer Group

Ströer is a German out-of-home and digital advertising company. Digital media scripts fire on Ströer's network of German publisher sites, serving targeted display advertisements and collecting audience analytics data for campaign measurement and programmatic advertising optimization.

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Overview

Stroeer Group is a German out-of-home and digital advertising company. Its digital scripts run on German publisher sites for analytics and targeted display advertising.

What This Script Does

  • Delivers targeted display advertisements on German publisher network sites
  • Sets cookies for user identification, frequency capping, and audience segmentation
  • Collects analytics data including page views and user interactions on publisher sites
  • Participates in programmatic advertising auctions with demand-side platforms
  • Makes network requests to Stroeer ad servers and analytics endpoints

Consent & Compliance

  • Category: Marketing / Analytics
  • GDPR: Sets tracking cookies and processes personal data for advertising and analytics. Requires explicit consent under GDPR, particularly relevant given its focus on German/EU markets.
  • CCPA: Less commonly encountered on US sites, but advertising data sharing would require disclosure if applicable.
  • ePrivacy: Uses cookies for advertising targeting and analytics measurement, requiring prior consent.

Should You Block This Without Consent?

Yes. Stroeer Group scripts serve targeted advertising and collect analytics data using tracking cookies. Both functions require consent before activation.

Is Ströer Group GDPR compliant?

Ströer Group typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Ströer Group can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Ströer Group, not on Ströer Group itself.

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Consent Categories

MarketingAnalytics

Also Known As

StroeerStröerAdscaleadscale.deGerman digital advertisingOOH media Germany

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyBusiness Services

Tracked Domains (2)

Ströer Group's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

adscale.deMarketing

adscale.de is a marketing domain operated by Ströer Group, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

m6r.euMarketing

m6r.eu is a marketing domain operated by Ströer Group, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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