Ströer Group

Ströer Group

Ströer is a German out-of-home and digital advertising company. Digital media scripts fire on Ströer's network of German publisher sites, serving targeted display advertisements and collecting audience analytics data for campaign measurement and programmatic advertising optimization.

Back to Vendor Library

Overview

Stroeer Group is a German out-of-home and digital advertising company. Its digital scripts run on German publisher sites for analytics and targeted display advertising.

What This Script Does

  • Delivers targeted display advertisements on German publisher network sites
  • Sets cookies for user identification, frequency capping, and audience segmentation
  • Collects analytics data including page views and user interactions on publisher sites
  • Participates in programmatic advertising auctions with demand-side platforms
  • Makes network requests to Stroeer ad servers and analytics endpoints

Consent & Compliance

  • Category: Marketing / Analytics
  • GDPR: Sets tracking cookies and processes personal data for advertising and analytics. Requires explicit consent under GDPR, particularly relevant given its focus on German/EU markets.
  • CCPA: Less commonly encountered on US sites, but advertising data sharing would require disclosure if applicable.
  • ePrivacy: Uses cookies for advertising targeting and analytics measurement, requiring prior consent.

Should You Block This Without Consent?

Yes. Stroeer Group scripts serve targeted advertising and collect analytics data using tracking cookies. Both functions require consent before activation.

Visit website

Consent Categories

Marketing
Analytics

Also Known As

StroeerStröerAdscaleadscale.deGerman digital advertisingOOH media Germany

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyBusiness Services

Tracked Domains (2)

adscale.deMarketing
m6r.euMarketing

Frequently Asked Questions

Is consent needed before loading Ströer Group scripts?

Yes. Ströer Group runs targeted display advertising and analytics tracking on German publisher sites. Scripts set cookies for user identification, frequency capping, and audience segmentation. Under GDPR — particularly relevant for its German and EU market focus — explicit consent is required before any Ströer scripts execute.

What cookies and tracking does Ströer deploy on publisher sites?

Ströer scripts deliver targeted display ads and collect analytics data across German publisher sites. They set cookies for user identification and audience segmentation, participate in programmatic auctions with demand-side platforms, and make requests to Ströer ad servers and analytics endpoints for campaign measurement.

How does ConsentStack detect and manage Ströer Group?

ConsentStack identifies Ströer Group scripts via adscale.de domains and classifies them under both marketing and analytics categories. All advertising and analytics tags are blocked until the visitor provides consent. ConsentStack ensures compliance with GDPR requirements critical for Ströer's German and EU publisher audience.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for Ströer Group

ConsentStack automatically detects and manages Ströer Group trackers so your site stays compliant with global privacy regulations.

Get started free