Better Business Bureau

Better Business Bureau

Online verification and compliance organization that displays a seal indicating BBB accreditation. The BBB Dynamic Seal script loads a trust badge that verifies accreditation status from BBB servers. No behavioral tracking or advertising cookies are set.

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Overview

The Better Business Bureau (BBB) is a nonprofit organization that provides business accreditation, ratings, and consumer trust verification services across the United States and Canada. Businesses that maintain BBB accreditation in good standing are permitted to display the BBB Dynamic Seal — a trust badge that verifies the business's current accreditation status — on their websites. The seal is a common trust signal on e-commerce and service business websites.

The BBB Dynamic Seal script is narrowly scoped: it loads a real-time-verified trust badge that confirms the displaying business holds active BBB accreditation. It serves an informational and trust-signaling purpose only.

What This Script Does

The BBB Dynamic Seal script (seal.bbb.org/... or loaded via a small inline script) performs a single function:

Real-time accreditation verification: The script makes a request to BBB's servers to verify that the business's BBB accreditation is current and in good standing at the time the page is loaded. This prevents businesses that have lost accreditation from continuing to display the seal. The verification request includes the business's BBB ID or registered domain as the lookup key.

Badge rendering: Upon successful verification, the script renders the BBB Dynamic Seal badge inline on the page. The badge displays the business's current BBB rating (A+ through F), accreditation status, and links to the business's BBB profile page where consumers can read reviews and complaints.

No behavioral tracking: The BBB seal script does not set cookies, does not use local storage, does not collect visitor behavioral data, does not integrate with advertising platforms, and does not create visitor profiles. The only network request is the accreditation status verification from BBB's servers.

Static image fallback: In some implementations, the BBB seal is a simple static image with a link to the BBB profile, with no JavaScript execution at all. Whether the implementation uses the dynamic verification script or a static image, there is no tracking component.

Consent & Compliance

The BBB Dynamic Seal requires no consent management consideration:

  • GDPR / ePrivacy: The BBB seal script does not set cookies or collect personal data from visitors. The accreditation verification request to BBB's servers is a standard HTTP request for badge content — comparable to loading any other third-party image. Standard web server access logs (IP address, user agent, referer) from BBB's servers are incidental and not meaningful from a consent management perspective.
  • ePrivacy Directive: No cookies or similar technologies are used. No consent is required.
  • CCPA: No personal information is collected from website visitors through the BBB seal script.
  • Legitimate interest: Displaying a trust badge that helps consumers verify a business's credibility is a legitimate interest of the business. Even if any incidental data processing were applicable, legitimate interest would be a clear lawful basis.

Should You Block This Without Consent?

The BBB Dynamic Seal is a trust verification badge with no tracking, no cookies, and no personal data collection from visitors. It can load on all pages without consent.

No.

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Consent Categories

Functional

Also Known As

BBBBBB sealBBB accreditation badgetrust badgebusiness accreditationBBB dynamic seal

Industries

Business and Consumer ServicesHeavy Industry and EngineeringComputers Electronics and TechnologyBusiness ServicesLaw and Government

Tracked Domains (1)

bbb.orgFunctional

Frequently Asked Questions

Does the BBB Dynamic Seal require visitor consent to load?

No. The BBB Dynamic Seal script makes a single request to BBB's servers to verify accreditation status and renders the trust badge. It sets no cookies, collects no personal data from visitors, and performs no behavioral tracking. No consent is required.

What exactly does the BBB Dynamic Seal script do on a webpage?

The script sends the business's BBB ID or registered domain to BBB's servers to confirm active accreditation, then renders the trust badge showing the current rating and accreditation status. No analytics, no cookies, no visitor profiling — only real-time accreditation verification.

Does ConsentStack block the BBB seal?

ConsentStack classifies the BBB Dynamic Seal as functional and does not block it. Because the seal sets no cookies and collects no visitor personal data, it loads freely on all pages without requiring a consent signal. No configuration is needed to exempt it from blocking.

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