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Sojern

Sojern

Travel and tourism retargeting platform that serves ads to users who have shown intent to travel. Sojern's pixel logs hotel, flight, and destination research behavior to build high-intent travel audiences for targeted advertising.

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Overview

Sojern is a travel and tourism retargeting platform that serves ads to users who have demonstrated travel intent. Its pixel logs hotel, flight, and destination research behavior to build high-intent travel audiences for targeted advertising.

What This Script Does

  • Fires a tracking pixel that logs travel research behavior such as hotel searches, flight lookups, and destination browsing
  • Sets cookies to build persistent user profiles based on travel intent signals
  • Shares audience segments with advertising partners for retargeting across the web
  • Sends conversion data back to advertisers for campaign attribution

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent. Tracking travel research behavior and building intent-based profiles constitutes personal data processing and profiling.
  • CCPA: Sharing travel intent data with advertising partners qualifies as selling or sharing personal information.
  • ePrivacy: Requires consent for cookies and pixels used to track user behavior and build retargeting audiences.

Should You Block This Without Consent?

Yes. Sojern tracks detailed browsing behavior to build advertising profiles. Block until marketing consent is granted.

Is Sojern GDPR compliant?

Sojern typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Sojern can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Sojern, not on Sojern itself.

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Consent Categories

Marketing

Also Known As

Sojerntravel retargetingtravel advertisinghotel advertisingtravel intent datasojern.com

Industries

Travel and TourismTransportation and ExcursionsComputers Electronics and TechnologyBusiness and Consumer Services

Tracked Domains (1)

Sojern's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

sojern.comMarketing

sojern.com is a marketing domain operated by Sojern, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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Manage consent for Sojern

ConsentStack automatically detects and manages Sojern trackers so your site stays compliant with global privacy regulations.

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