Overview
A.Mob is a mobile advertising platform specializing in programmatic buying for mobile web and in-app inventory. Agencies and advertisers use it to reach mobile audiences through real-time bidding.
What This Script Does
The A.Mob script participates in real-time bidding auctions for mobile ad inventory. It evaluates available mobile ad placements and submits bids based on targeting criteria. The script delivers mobile-optimized ad creatives and sets cookies for user identification, frequency capping, and campaign attribution.
Consent & Compliance
Consent category: Marketing
A.Mob performs programmatic mobile advertising with user tracking. Under GDPR, explicit opt-in consent is required. Under CCPA, sharing mobile user data with advertising buyers constitutes sharing personal information. The ePrivacy Directive requires consent for all advertising cookies.
Should You Block This Without Consent?
Yes. A.Mob is a mobile advertising platform. Block until marketing consent is granted.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
adotmob.comMarketingFrequently Asked Questions
Does A.Mob require consent before loading on mobile sites?
Yes. A.Mob participates in real-time bidding auctions, delivers mobile-optimized ad creatives, and sets cookies for user identification and frequency capping. This constitutes marketing data processing requiring explicit opt-in under GDPR, CCPA, and the ePrivacy Directive.
What does the A.Mob script do on mobile web pages?
It evaluates available mobile ad placements and submits bids in real-time programmatic auctions. Winning bids result in ad creative delivery. Cookies are set for user identification, impression frequency capping, and campaign attribution across mobile sessions.
How does ConsentStack classify A.Mob for compliance purposes?
ConsentStack classifies A.Mob as a marketing vendor and blocks it until the visitor grants explicit consent. This prevents mobile RTB participation, user identification cookies, and ad creative delivery from occurring on your site before the required opt-in is obtained.
Related Vendors
Manage consent for A.Mob
ConsentStack automatically detects and manages A.Mob trackers so your site stays compliant with global privacy regulations.