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LY-Corporation

LY-Corporation

AI-powered e-commerce platform from Yahoo Japan's parent company LY Corporation. Scripts handle product recommendations, shopping feeds, and advertising technology for e-commerce sites in Japanese and Asian markets.

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Overview

LY Corporation (formerly Yahoo Japan) provides AI-powered e-commerce and advertising technology for Japanese and Asian markets. Its scripts handle product recommendations, shopping feeds, and advertising infrastructure.

What This Script Does

LY Corporation scripts load product recommendation engines, shopping feed widgets, and advertising tags on e-commerce sites. They collect browsing behavior (product views, searches, cart activity) to generate personalized product recommendations. Advertising scripts track conversions and retarget users across LY Corporation's ad network. Cookies are set for user identification, recommendation personalization, and ad tracking.

Consent & Compliance

LY Corporation scripts span marketing and functional categories. Product recommendation features are functional when serving the site's core shopping experience, but the underlying behavioral data collection and cross-site advertising components are marketing. Under GDPR/ePrivacy, the advertising and behavioral tracking components require consent. Japan's APPI (Act on Protection of Personal Information) also applies and has been strengthened to require consent for certain data uses.

Should You Block This Without Consent?

Conditional. Core product recommendation widgets that operate within the site context may be functional. However, any advertising tracking, cross-site retargeting, or behavioral profiling components should be blocked until marketing consent is granted.

Is LY-Corporation GDPR compliant?

LY-Corporation typically loads marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So LY-Corporation can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads LY-Corporation, not on LY-Corporation itself.

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Consent Categories

MarketingFunctional

Also Known As

LY CorporationYahoo JapanLINE YahooJapanese ecommerceAsian ad techLY Corp

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyBusiness Services

Tracked Domains (2)

LY-Corporation's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

yimg.jpMarketing

yimg.jp is a marketing domain operated by LY-Corporation, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

yahoo.co.jpMarketing

yahoo.co.jp is a marketing domain operated by LY-Corporation, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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