LY-Corporation

LY-Corporation

AI-powered e-commerce platform from Yahoo Japan's parent company LY Corporation. Scripts handle product recommendations, shopping feeds, and advertising technology for e-commerce sites in Japanese and Asian markets.

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Overview

LY Corporation (formerly Yahoo Japan) provides AI-powered e-commerce and advertising technology for Japanese and Asian markets. Its scripts handle product recommendations, shopping feeds, and advertising infrastructure.

What This Script Does

LY Corporation scripts load product recommendation engines, shopping feed widgets, and advertising tags on e-commerce sites. They collect browsing behavior (product views, searches, cart activity) to generate personalized product recommendations. Advertising scripts track conversions and retarget users across LY Corporation's ad network. Cookies are set for user identification, recommendation personalization, and ad tracking.

Consent & Compliance

LY Corporation scripts span marketing and functional categories. Product recommendation features are functional when serving the site's core shopping experience, but the underlying behavioral data collection and cross-site advertising components are marketing. Under GDPR/ePrivacy, the advertising and behavioral tracking components require consent. Japan's APPI (Act on Protection of Personal Information) also applies and has been strengthened to require consent for certain data uses.

Should You Block This Without Consent?

Conditional. Core product recommendation widgets that operate within the site context may be functional. However, any advertising tracking, cross-site retargeting, or behavioral profiling components should be blocked until marketing consent is granted.

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Consent Categories

Marketing
Functional

Also Known As

LY CorporationYahoo JapanLINE YahooJapanese ecommerceAsian ad techLY Corp

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyBusiness Services

Tracked Domains (2)

yimg.jpMarketing
yahoo.co.jpMarketing

Frequently Asked Questions

Does LY Corporation require cookie consent?

Yes, consent is required. LY Corporation scripts handle product recommendations, shopping feeds, and advertising technology that collect browsing behavior like product views and cart activity. These marketing and functional activities require explicit consent under GDPR, ePrivacy, and similar privacy regulations.

What data do LY Corporation scripts collect?

LY Corporation scripts load product recommendation engines, shopping feed widgets, and advertising tags on e-commerce sites. They collect browsing behavior including product views, searches, and cart activity to power personalized recommendations. Advertising scripts track conversions and retarget users across LY Corporation's ad network.

How does ConsentStack detect and manage LY Corporation?

ConsentStack identifies LY Corporation scripts serving recommendations and ad tags, categorizing them under marketing and functional consent. Scripts are blocked until visitors consent to these categories. When consent is granted, product recommendation engines and advertising tags activate to deliver personalized experiences.

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Manage consent for LY-Corporation

ConsentStack automatically detects and manages LY-Corporation trackers so your site stays compliant with global privacy regulations.

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