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SpotX

SpotX

SpotX (now part of Magnite) is a video advertising platform. Scripts participate in programmatic video ad auctions and deliver targeted pre-roll and mid-roll video ads on publisher and streaming sites.

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Overview

SpotX (now part of Magnite) is a video advertising platform that serves programmatic video ads on publisher and streaming sites. Its scripts participate in video ad auctions and deliver targeted pre-roll and mid-roll video ad creatives.

What This Script Does

  • Participates in programmatic video ad auctions for pre-roll and mid-roll inventory
  • Delivers targeted video ad creatives within publisher video players
  • Sets cookies for user identification, frequency capping, and audience targeting
  • Syncs user IDs with demand-side platforms during auction processes
  • Collects video ad impression, completion, and click data for campaign reporting

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent. Programmatic video ad serving involves processing personal data for targeting, including cookie syncing with multiple demand partners.
  • CCPA: Sharing user data during video ad auctions qualifies as selling or sharing personal information.
  • ePrivacy: Requires consent for cookies used for user identification, frequency capping, and cross-site video ad targeting.

Should You Block This Without Consent?

Yes. SpotX is a programmatic video advertising platform that tracks users for targeted ad delivery. Block until marketing consent is granted.

Is SpotX GDPR compliant?

SpotX typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So SpotX can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads SpotX, not on SpotX itself.

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Consent Categories

Marketing

Also Known As

SpotXMagniteSpotX video adsvideo SSPpre-roll advertisingprogrammatic videoCTV advertising

Industries

Business and Consumer ServicesMarketing and AdvertisingArts and EntertainmentComputers Electronics and TechnologyTV Movies and Streaming

Tracked Domains (1)

SpotX's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

spotxchange.comMarketing

spotxchange.com is a marketing domain operated by SpotX, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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Manage consent for SpotX

ConsentStack automatically detects and manages SpotX trackers so your site stays compliant with global privacy regulations.

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