SpotX

SpotX

SpotX (now part of Magnite) is a video advertising platform. Scripts participate in programmatic video ad auctions and deliver targeted pre-roll and mid-roll video ads on publisher and streaming sites.

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Overview

SpotX (now part of Magnite) is a video advertising platform that serves programmatic video ads on publisher and streaming sites. Its scripts participate in video ad auctions and deliver targeted pre-roll and mid-roll video ad creatives.

What This Script Does

  • Participates in programmatic video ad auctions for pre-roll and mid-roll inventory
  • Delivers targeted video ad creatives within publisher video players
  • Sets cookies for user identification, frequency capping, and audience targeting
  • Syncs user IDs with demand-side platforms during auction processes
  • Collects video ad impression, completion, and click data for campaign reporting

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent. Programmatic video ad serving involves processing personal data for targeting, including cookie syncing with multiple demand partners.
  • CCPA: Sharing user data during video ad auctions qualifies as selling or sharing personal information.
  • ePrivacy: Requires consent for cookies used for user identification, frequency capping, and cross-site video ad targeting.

Should You Block This Without Consent?

Yes. SpotX is a programmatic video advertising platform that tracks users for targeted ad delivery. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

SpotXMagniteSpotX video adsvideo SSPpre-roll advertisingprogrammatic videoCTV advertising

Industries

Business and Consumer ServicesMarketing and AdvertisingArts and EntertainmentComputers Electronics and TechnologyTV Movies and Streaming

Tracked Domains (1)

spotxchange.comMarketing

Frequently Asked Questions

Does SpotX (Magnite) require consent for video ads?

Yes, SpotX requires explicit consent. Its scripts serve programmatic video ads with cookie-based user identification, targeting, and ID syncing with demand-side platforms. Under GDPR, processing personal data for targeted video advertising demands opt-in consent. It is classified as marketing.

What tracking does SpotX perform during video ad delivery?

SpotX participates in programmatic video ad auctions for pre-roll and mid-roll inventory. It delivers targeted video creatives within publisher players and sets cookies for user identification, frequency capping, and targeting. User IDs are synced with DSPs during auctions, and impression and click data is collected.

How does ConsentStack control SpotX video ad scripts?

ConsentStack recognizes SpotX's video advertising scripts and assigns them to marketing. When visitors consent, SpotX's auction participation and video delivery operate normally. Without consent, ConsentStack blocks the scripts, preventing ad auctions, ID syncing, cookies, and impression data collection.

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Manage consent for SpotX

ConsentStack automatically detects and manages SpotX trackers so your site stays compliant with global privacy regulations.

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