RevContent
Content recommendation and native advertising network serving sponsored article widgets. RevContent scripts load recommendation widgets on publisher sites and track impressions and click-through rates for content distribution campaigns.
Overview
RevContent is a content recommendation and native advertising network that serves sponsored article widgets on publisher sites. Its scripts load recommendation units displaying paid content suggestions and track impressions and click-through rates for content distribution campaigns.
What This Script Does
- Loads sponsored content recommendation widgets typically placed at the bottom or sidebar of articles
- Renders paid article links with thumbnails and headlines designed to resemble editorial content
- Tracks widget impressions, clicks, and engagement metrics for advertiser reporting
- Sets cookies to identify users across publisher sites for behavioral targeting of recommendations
- Selects content recommendations based on user browsing history and contextual page signals
- Reports revenue per impression and click to publishers and advertisers
Consent & Compliance
- Category: Marketing
- GDPR: Sets tracking cookies for cross-site behavioral targeting of sponsored content. Requires explicit consent as it constitutes advertising and profiling.
- CCPA: Browsing data shared with RevContent and its advertiser network for content targeting constitutes sale or sharing of personal information.
- ePrivacy: Advertising cookies for content recommendation targeting are not strictly necessary and require prior consent.
Should You Block This Without Consent?
Yes. RevContent is a native advertising network that tracks user behavior across sites to serve targeted sponsored content. It is a marketing tool that requires consent before loading.
Is RevContent GDPR compliant?
RevContent typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So RevContent can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads RevContent, not on RevContent itself.
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Tracked Domains (1)
RevContent's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
revcontent.comMarketingrevcontent.com is a marketing domain operated by RevContent, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.
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