Free whiteglove setup from a ConsentStack Concierge
DCN

DCN

DCN (Digital Content Next) operates TrustX, a premium programmatic marketplace for verified publisher inventory. Scripts participate in header bidding to deliver high-quality, brand-safe advertising placements from DCN member publishers.

Back to Vendor Library

Overview

DCN (Digital Content Next) operates TrustX, a premium programmatic marketplace for verified publisher inventory. It facilitates header bidding auctions to deliver brand-safe advertising placements from DCN member publishers.

What This Script Does

  • Participates in header bidding (typically via Prebid.js) to compete for ad impressions
  • Makes outbound bid requests containing page URL, ad slot dimensions, and user identifiers
  • Sets cookies for frequency capping, bid deduplication, and user identification across auction cycles
  • Fires impression and viewability tracking pixels when ads render

Consent & Compliance

  • Consent Category: Marketing / Advertising
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes under GDPR/ePrivacy; opt-out rights under CCPA
  • Participates in programmatic auctions that transmit personal data (IP, cookie IDs) to demand-side buyers

Should You Block This Without Consent?

Yes. DCN TrustX is a programmatic advertising marketplace. It sets tracking cookies and shares user data in bid requests. Requires consent before loading under GDPR and ePrivacy regulations.

Is DCN GDPR compliant?

DCN typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So DCN can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads DCN, not on DCN itself.

Visit website

Consent Categories

Marketing

Also Known As

DCNDigital Content NextTrustXpremium programmatic marketplacebrand-safe advertisingpublisher ad alliance

Industries

News and Media

Tracked Domains (1)

DCN's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

trustx.orgMarketing

trustx.org is a marketing domain operated by DCN, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

Related Vendors

Listrak
Listrak
Email and SMS marketing automation platform focused on retail and e-commerce brands. Listrak's site script captures browse abandonment and cart events that trigger automated email and text message workflows. Sets cookies to identify returning visitors and link on-site behavior to contact profiles.
RevContent
RevContent
Content recommendation and native advertising network serving sponsored article widgets. RevContent scripts load recommendation widgets on publisher sites and track impressions and click-through rates for content distribution campaigns.
Clickagy
Clickagy
Clickagy is an audience intelligence and intent data platform. Scripts collect behavioral signals on publisher sites to identify users showing intent for specific product categories, powering programmatic audience targeting for advertisers.
Roku
Roku
Streaming media platform for connected TVs and smart devices. Roku's OneView ad platform pixel fires on advertiser sites to track conversions attributed to Roku streaming ad campaigns and enables retargeting across Roku's CTV inventory.
Impact
Impact
Affiliate and performance marketing tracking platform used by brands to manage publisher partnerships. The Impact script fires conversion events (purchases, signups, installs) on advertiser sites to attribute commissions to referring publishers in Impact's partner network.
SpotX
SpotX
SpotX (now part of Magnite) is a video advertising platform. Scripts participate in programmatic video ad auctions and deliver targeted pre-roll and mid-roll video ads on publisher and streaming sites.

Manage consent for DCN

ConsentStack automatically detects and manages DCN trackers so your site stays compliant with global privacy regulations.

Get started free