Klevu

Klevu

AI-powered product discovery and search platform for e-commerce. Scripts power site search with autocomplete, semantic ranking, and personalized product recommendations. Sets cookies to build shopper profiles based on search queries and click behavior.

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Overview

Klevu is an AI-powered product discovery platform for e-commerce stores, providing intelligent site search, product recommendations, and merchandising tools. When Klevu's scripts appear on storefronts, they're replacing the store's native search with an enhanced search experience that understands natural language queries, learns from shopper behavior, and personalizes results.

Klevu sits at the intersection of functionality and analytics — the search itself is functional, but the personalization is powered by behavioral tracking.

What This Script Does

Klevu's scripts power product discovery on e-commerce sites:

  • Intelligent site search: Replaces the store's native search with AI-powered search featuring autocomplete, semantic understanding, and typo tolerance
  • Product recommendations: Displays personalized product suggestions based on browsing history, purchase patterns, and similar shopper behavior
  • Search analytics: Records search queries, click-through behavior, and conversion events to continuously improve search relevance
  • Shopper profiling cookies: Sets cookies to build behavioral profiles based on search queries, product views, and click patterns for personalization
  • Merchandising rules: Applies business rules to search results (boosting, burying, pinning products) alongside algorithmic ranking

Consent & Compliance

  • GDPR: Search behavior tracking and shopper profiling constitute personal data processing. The search functionality serves the visitor, but the profiling adds analytics processing.
  • ePrivacy Directive: Session cookies for search state are functional. Persistent profiling cookies for personalization go beyond strict necessity.
  • CCPA/CPRA: Search behavior and shopper profiles constitute personal information.

Should You Block This Without Consent?

Klevu's site search serves a functional purpose visitors actively use — finding products. The core search works without personalization cookies. However, the behavioral profiling and personalized recommendations add an analytics layer that serves the merchant's optimization goals. A degraded search experience (without personalization) could function without consent, but the full personalized experience requires it.

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Consent Categories

Functional
Analytics

Also Known As

klevu cookiesklevu consentklevu search privacyklevu gdprklevu product discovery trackingklevu ecommerce cookie compliance

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

klevu.comFunctional

Frequently Asked Questions

Does Klevu require consent to power e-commerce site search?

It depends on the feature. Core search functionality without personalization may be classified as functional. However, Klevu's persistent shopper profiling cookies and behavioral personalization constitute analytics processing under GDPR that require consent. The full personalized experience requires opt-in before cookies are set.

What behavioral data does Klevu collect from shoppers?

Klevu records search queries, product click-through patterns, and browsing behavior to build shopper profiles. It uses these profiles to personalize search rankings and product recommendations. Search analytics measuring query performance and conversion rates are also sent to Klevu's servers for relevance tuning.

How does ConsentStack manage Klevu on an e-commerce storefront?

ConsentStack gates Klevu's personalization cookies under analytics consent. You can configure a two-stage approach: allow Klevu's core search to load as functional while blocking persistent profiling cookies until analytics consent is granted. ConsentStack documents this split configuration in the vendor consent record.

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Manage consent for Klevu

ConsentStack automatically detects and manages Klevu trackers so your site stays compliant with global privacy regulations.

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