Klevu
AI-powered product discovery and search platform for e-commerce. Scripts power site search with autocomplete, semantic ranking, and personalized product recommendations. Sets cookies to build shopper profiles based on search queries and click behavior.
Overview
Klevu is an AI-powered product discovery platform for e-commerce stores, providing intelligent site search, product recommendations, and merchandising tools. When Klevu's scripts appear on storefronts, they're replacing the store's native search with an enhanced search experience that understands natural language queries, learns from shopper behavior, and personalizes results.
Klevu sits at the intersection of functionality and analytics — the search itself is functional, but the personalization is powered by behavioral tracking.
What This Script Does
Klevu's scripts power product discovery on e-commerce sites:
- Intelligent site search: Replaces the store's native search with AI-powered search featuring autocomplete, semantic understanding, and typo tolerance
- Product recommendations: Displays personalized product suggestions based on browsing history, purchase patterns, and similar shopper behavior
- Search analytics: Records search queries, click-through behavior, and conversion events to continuously improve search relevance
- Shopper profiling cookies: Sets cookies to build behavioral profiles based on search queries, product views, and click patterns for personalization
- Merchandising rules: Applies business rules to search results (boosting, burying, pinning products) alongside algorithmic ranking
Consent & Compliance
- GDPR: Search behavior tracking and shopper profiling constitute personal data processing. The search functionality serves the visitor, but the profiling adds analytics processing.
- ePrivacy Directive: Session cookies for search state are functional. Persistent profiling cookies for personalization go beyond strict necessity.
- CCPA/CPRA: Search behavior and shopper profiles constitute personal information.
Should You Block This Without Consent?
Klevu's site search serves a functional purpose visitors actively use — finding products. The core search works without personalization cookies. However, the behavioral profiling and personalized recommendations add an analytics layer that serves the merchant's optimization goals. A degraded search experience (without personalization) could function without consent, but the full personalized experience requires it.
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Is Klevu GDPR compliant?
Klevu typically loads functional and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Klevu can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Klevu, not on Klevu itself.
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Tracked Domains (1)
klevu.comFunctionalklevu.com is a functional domain operated by Klevu, used to run site features like chat, video, embeds, and preferences.
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Manage consent for Klevu
ConsentStack automatically detects and manages Klevu trackers so your site stays compliant with global privacy regulations.