Magnetic Media Online

Magnetic Media Online

Digital performance and attribution platform for multi-touch marketing measurement. The Magnetic Media script collects impression and click data from display campaigns and connects it to on-site conversion events for cross-channel attribution.

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Overview

Magnetic Media Online provides digital performance and attribution analytics for multi-touch marketing measurement. Its scripts connect impression and click data from display campaigns to on-site conversion events.

What This Script Does

The Magnetic Media script fires tracking pixels and JavaScript tags to record when users view or click display ad campaigns. It then tracks those users' on-site behavior to attribute conversions (purchases, signups, form submissions) back to specific ad impressions or clicks. The script sets cookies to link ad exposure to subsequent site visits for cross-channel attribution modeling. It makes requests to Magnetic Media's servers to report impression, click, and conversion data.

Consent & Compliance

Magnetic Media is an analytics and marketing tool focused on advertising attribution. It tracks users across ad platforms and the website to measure campaign performance. Under GDPR/ePrivacy, this cross-context tracking requires explicit opt-in consent. The cookies used for attribution linking are non-essential and require consent. Under CCPA, the collection of cross-context behavioral data for advertising measurement must be disclosed.

Should You Block This Without Consent?

Yes. Cross-channel attribution tracking links ad exposure to on-site behavior using cookies and user identification. This is non-essential marketing analytics that requires opt-in consent under GDPR/ePrivacy.

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Consent Categories

Analytics
Marketing

Also Known As

Magnetic Media OnlineMagnetic Mediamulti-touch attributiondisplay attributioncross-channel measurementad performance tracking

Industries

Computers Electronics and TechnologyBusiness and Consumer ServicesProgramming and Developer SoftwareMarketing and Advertising

Tracked Domains (1)

domdex.comMarketing

Frequently Asked Questions

Does Magnetic Media Online need visitor consent?

Yes, consent is required. Magnetic Media Online operates as both an analytics and marketing tool, tracking display ad impressions, clicks, and on-site conversions for multi-touch attribution. GDPR requires consent for this tracking, and the ePrivacy Directive covers its cookie usage for linking ad exposure to website behavior.

What tracking does Magnetic Media Online perform?

Magnetic Media Online fires tracking pixels and JavaScript tags to record when visitors view or click display ads. It then monitors on-site behavior to attribute conversions like purchases and signups back to specific ad impressions. Cookies are set to link ad exposure to subsequent site visits and conversion events.

How does ConsentStack detect and manage Magnetic Media Online?

ConsentStack recognizes Magnetic Media Online's tracking pixels and scripts, categorizing them under both analytics and marketing. The scripts are blocked until the visitor grants consent for the relevant categories. Once approved, attribution tracking and conversion measurement operate normally.

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Manage consent for Magnetic Media Online

ConsentStack automatically detects and manages Magnetic Media Online trackers so your site stays compliant with global privacy regulations.

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