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Magnetic Media Online

Magnetic Media Online

Digital performance and attribution platform for multi-touch marketing measurement. The Magnetic Media script collects impression and click data from display campaigns and connects it to on-site conversion events for cross-channel attribution.

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Overview

Magnetic Media Online provides digital performance and attribution analytics for multi-touch marketing measurement. Its scripts connect impression and click data from display campaigns to on-site conversion events.

What This Script Does

The Magnetic Media script fires tracking pixels and JavaScript tags to record when users view or click display ad campaigns. It then tracks those users' on-site behavior to attribute conversions (purchases, signups, form submissions) back to specific ad impressions or clicks. The script sets cookies to link ad exposure to subsequent site visits for cross-channel attribution modeling. It makes requests to Magnetic Media's servers to report impression, click, and conversion data.

Consent & Compliance

Magnetic Media is an analytics and marketing tool focused on advertising attribution. It tracks users across ad platforms and the website to measure campaign performance. Under GDPR/ePrivacy, this cross-context tracking requires explicit opt-in consent. The cookies used for attribution linking are non-essential and require consent. Under CCPA, the collection of cross-context behavioral data for advertising measurement must be disclosed.

Should You Block This Without Consent?

Yes. Cross-channel attribution tracking links ad exposure to on-site behavior using cookies and user identification. This is non-essential marketing analytics that requires opt-in consent under GDPR/ePrivacy.

Is Magnetic Media Online GDPR compliant?

Magnetic Media Online typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Magnetic Media Online can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Magnetic Media Online, not on Magnetic Media Online itself.

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Consent Categories

AnalyticsMarketing

Also Known As

Magnetic Media OnlineMagnetic Mediamulti-touch attributiondisplay attributioncross-channel measurementad performance tracking

Industries

Computers Electronics and TechnologyBusiness and Consumer ServicesProgramming and Developer SoftwareMarketing and Advertising

Tracked Domains (1)

Magnetic Media Online's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

domdex.comMarketing

domdex.com is a marketing domain operated by Magnetic Media Online, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages Magnetic Media Online trackers so your site stays compliant with global privacy regulations.

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