Survata
Web-based audience research and online survey platform used by brands for consumer insights. The Survata script loads targeted survey invitations on publisher sites as a paywall alternative, asking visitors to complete a short survey to access gated content. Responses are delivered to brand research clients.
Overview
Survata is an audience research platform that delivers targeted survey invitations on publisher sites. It is used as a paywall alternative, where visitors complete short surveys to access gated content.
What This Script Does
- Displays survey invitations as an alternative to content paywalls
- Loads survey questions and collects visitor responses inline on publisher pages
- Sets cookies to track survey completion status and prevent repeated invitations
- Transmits response data to Survata servers for aggregation and delivery to brand research clients
- Makes network requests to determine survey eligibility and fetch survey content
Consent & Compliance
- Category: Analytics / Functional
- GDPR: Collects survey responses that may include personal opinions and preferences. The paywall-alternative model creates a direct exchange but still requires transparency about data use.
- CCPA: Survey responses and associated tracking data constitute personal information subject to disclosure.
- ePrivacy: Sets cookies for survey management and respondent tracking, requiring consent when not strictly necessary for the service.
Should You Block This Without Consent?
Conditional. If Survata functions as a paywall alternative integral to content access, it has a functional basis. However, the underlying data collection for third-party brand research means analytics consent should be obtained. Block if surveys are optional rather than a content-access mechanism.
Is Survata GDPR compliant?
Survata typically loads marketing, analytics and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Survata can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Survata, not on Survata itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
Survata's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
survata.comMarketingsurvata.com is a marketing domain operated by Survata, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.
Frequently Asked Questions
Related Vendors
Manage consent for Survata
ConsentStack automatically detects and manages Survata trackers so your site stays compliant with global privacy regulations.