ZypMedia

ZypMedia

ZypMedia is a programmatic advertising platform focused on local and regional advertisers and media companies. Scripts manage audience targeting and conversion tracking for geo-targeted display and video campaigns.

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Overview

ZypMedia is a programmatic advertising platform focused on local and regional advertisers and media companies. Its scripts manage audience targeting and conversion tracking for geographically targeted display and video ad campaigns.

What This Script Does

  • Serves geo-targeted display and video advertisements within designated ad placements
  • Collects geographic and behavioral data for local audience targeting
  • Tracks conversions and campaign performance metrics for regional advertising campaigns
  • Sets cookies for user identification, frequency capping, and campaign attribution
  • Participates in programmatic auctions for locally targeted ad inventory

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent as it serves targeted advertising, collects geographic and behavioral data, and sets tracking cookies
  • CCPA: Geo-targeted advertising and behavioral tracking require disclosure and opt-out rights
  • ePrivacy: Consent required for advertising cookies, geo-targeting, and behavioral tracking

Should You Block This Without Consent?

Yes. ZypMedia is an advertising platform that serves targeted ads and tracks user behavior for campaign optimization. It is not required for site functionality.

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Consent Categories

Marketing

Also Known As

ZypMedialocal programmatic advertisinggeo-targeted adsregional advertising platformlocal media buyingCTV local advertising

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

extend.tvMarketing

Frequently Asked Questions

Is consent required for ZypMedia ad scripts?

Yes, ZypMedia requires cookie consent. As a programmatic advertising platform focused on geo-targeted campaigns, its scripts collect geographic and behavioral data, serve targeted display and video ads, and set tracking cookies. Under GDPR and similar privacy regulations, marketing consent must be obtained before these scripts load.

What tracking does ZypMedia perform on websites?

ZypMedia scripts serve geo-targeted display and video ads within designated placements, collect geographic and behavioral data for local audience targeting, and track conversions and campaign performance. They set cookies for visitor identification, frequency capping, and audience segmentation for regional advertising campaigns.

How does ConsentStack manage ZypMedia on my site?

ConsentStack identifies ZypMedia's advertising scripts and classifies them under the marketing category. Without visitor consent for marketing cookies, ConsentStack blocks ZypMedia from loading ads, collecting location data, or setting tracking cookies. Ads and tracking resume only after consent is granted.

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Manage consent for ZypMedia

ConsentStack automatically detects and manages ZypMedia trackers so your site stays compliant with global privacy regulations.

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