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ZypMedia

ZypMedia

ZypMedia is a programmatic advertising platform focused on local and regional advertisers and media companies. Scripts manage audience targeting and conversion tracking for geo-targeted display and video campaigns.

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Overview

ZypMedia is a programmatic advertising platform focused on local and regional advertisers and media companies. Its scripts manage audience targeting and conversion tracking for geographically targeted display and video ad campaigns.

What This Script Does

  • Serves geo-targeted display and video advertisements within designated ad placements
  • Collects geographic and behavioral data for local audience targeting
  • Tracks conversions and campaign performance metrics for regional advertising campaigns
  • Sets cookies for user identification, frequency capping, and campaign attribution
  • Participates in programmatic auctions for locally targeted ad inventory

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent as it serves targeted advertising, collects geographic and behavioral data, and sets tracking cookies
  • CCPA: Geo-targeted advertising and behavioral tracking require disclosure and opt-out rights
  • ePrivacy: Consent required for advertising cookies, geo-targeting, and behavioral tracking

Should You Block This Without Consent?

Yes. ZypMedia is an advertising platform that serves targeted ads and tracks user behavior for campaign optimization. It is not required for site functionality.

Is ZypMedia GDPR compliant?

ZypMedia typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So ZypMedia can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads ZypMedia, not on ZypMedia itself.

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Consent Categories

Marketing

Also Known As

ZypMedialocal programmatic advertisinggeo-targeted adsregional advertising platformlocal media buyingCTV local advertising

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

ZypMedia's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

extend.tvMarketing

extend.tv is a marketing domain operated by ZypMedia, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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Manage consent for ZypMedia

ConsentStack automatically detects and manages ZypMedia trackers so your site stays compliant with global privacy regulations.

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