Overview
eyeReturn Marketing is a Canadian digital advertising platform providing managed ad serving, retargeting, and programmatic buying. Scripts fire conversion pixels on advertiser sites and serve targeted display ads to retargeted audiences.
What This Script Does
- Fires conversion tracking pixels on advertiser landing and confirmation pages
- Sets third-party cookies to build retargeting audiences from site visitors
- Serves display ad creatives to users who previously visited the advertiser's site
- Collects conversion data (page views, form submissions, purchases) for campaign attribution
- Syncs user identifiers with programmatic advertising partners
Consent & Compliance
- Consent Category: Marketing
- Applicable Regulations: GDPR, ePrivacy Directive, CCPA, PIPEDA (Canadian)
- Opt-in Required: Yes — sets retargeting cookies and tracks conversions across sites for advertising purposes
Should You Block This Without Consent?
Yes. eyeReturn Marketing is a retargeting and ad serving platform that sets third-party cookies and tracks user behavior for advertising. It requires consent under GDPR, ePrivacy, and Canadian privacy regulations (PIPEDA).
Is eyeReturn Marketing GDPR compliant?
eyeReturn Marketing typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So eyeReturn Marketing can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads eyeReturn Marketing, not on eyeReturn Marketing itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
eyeReturn Marketing's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
eyereturn.comMarketingeyereturn.com is a marketing domain operated by eyeReturn Marketing, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.
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