Overview
eyeReturn Marketing is a Canadian digital advertising platform providing managed ad serving, retargeting, and programmatic buying. Scripts fire conversion pixels on advertiser sites and serve targeted display ads to retargeted audiences.
What This Script Does
- Fires conversion tracking pixels on advertiser landing and confirmation pages
- Sets third-party cookies to build retargeting audiences from site visitors
- Serves display ad creatives to users who previously visited the advertiser's site
- Collects conversion data (page views, form submissions, purchases) for campaign attribution
- Syncs user identifiers with programmatic advertising partners
Consent & Compliance
- Consent Category: Marketing
- Applicable Regulations: GDPR, ePrivacy Directive, CCPA, PIPEDA (Canadian)
- Opt-in Required: Yes — sets retargeting cookies and tracks conversions across sites for advertising purposes
Should You Block This Without Consent?
Yes. eyeReturn Marketing is a retargeting and ad serving platform that sets third-party cookies and tracks user behavior for advertising. It requires consent under GDPR, ePrivacy, and Canadian privacy regulations (PIPEDA).
Consent Categories
Also Known As
Industries
Tracked Domains (1)
eyereturn.comMarketingFrequently Asked Questions
Does eyeReturn Marketing require consent on my website?
Yes. eyeReturn Marketing is a retargeting and ad serving platform that sets third-party cookies and tracks user behavior across sites for advertising purposes. It requires opt-in consent under GDPR, ePrivacy, and Canadian privacy law (PIPEDA), as well as opt-out rights under CCPA.
What does eyeReturn Marketing collect and set?
eyeReturn Marketing fires conversion tracking pixels on advertiser pages, sets third-party cookies to build retargeting audiences, serves display ads to previously identified users, and syncs identifiers with programmatic advertising partners. Conversion data including page views, form submissions, and purchases is collected for attribution.
How does ConsentStack manage eyeReturn Marketing pixels?
ConsentStack classifies eyeReturn Marketing as a marketing vendor and blocks its conversion pixels and retargeting cookies until the visitor grants marketing consent. This is particularly important for sites with Canadian visitors, where PIPEDA imposes consent obligations in addition to GDPR and ePrivacy requirements.
Related Vendors
Manage consent for eyeReturn Marketing
ConsentStack automatically detects and manages eyeReturn Marketing trackers so your site stays compliant with global privacy regulations.
