District M

District M

Canadian programmatic advertising platform and SSP that connects publishers with demand-side buyers for display and native ad formats. District M scripts participate in Prebid.js header bidding auctions.

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Overview

District M is a Canadian programmatic advertising platform and supply-side platform (SSP). It connects publishers with demand-side buyers for display and native ad formats through header bidding.

What This Script Does

  • Participates in Prebid.js header bidding auctions as a bid adapter
  • Sends bid requests containing page URL, ad slot dimensions, and user identifiers to District M servers
  • Sets cookies for user identification and frequency capping across auction cycles
  • Fires impression tracking pixels when winning ads render on the page

Consent & Compliance

  • Consent Category: Marketing / Advertising
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA, PIPEDA (Canadian privacy law)
  • Opt-in Required: Yes under GDPR/ePrivacy; opt-out rights under CCPA and PIPEDA
  • Bid requests transmit personal data (IP addresses, cookie IDs) to demand-side platforms
  • As a Canadian company, PIPEDA compliance is also relevant

Should You Block This Without Consent?

Yes. District M is a programmatic advertising SSP that sets tracking cookies and transmits user data in bid requests. Requires prior consent under GDPR and ePrivacy before loading.

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Consent Categories

Marketing

Also Known As

District MdistrictmCanadian SSPPrebid.js SSPheader bidding partnerdisplay native advertising

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

districtm.ioMarketing

Frequently Asked Questions

Does District M require cookie consent for header bidding?

Yes, consent is required. District M is a programmatic advertising SSP that participates in header bidding auctions and sets cookies for user identification and frequency capping. As a marketing technology, it requires explicit visitor consent under GDPR and ePrivacy before its scripts can load.

What data does District M collect during ad auctions?

District M's Prebid.js bid adapter sends bid requests containing the page URL, ad slot dimensions, and user identifiers to its servers. It sets cookies to identify users across auction cycles and enforce frequency caps. Impression tracking pixels fire when winning ads render on the page to record delivery.

How does ConsentStack handle District M ad scripts?

ConsentStack detects District M's bid adapter and header bidding scripts, classifying them under the marketing category. When a visitor has not provided marketing consent, ConsentStack blocks District M from participating in auctions or setting cookies. Scripts activate only after consent is granted.

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ConsentStack automatically detects and manages District M trackers so your site stays compliant with global privacy regulations.

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