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District M

District M

Canadian programmatic advertising platform and SSP that connects publishers with demand-side buyers for display and native ad formats. District M scripts participate in Prebid.js header bidding auctions.

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Overview

District M is a Canadian programmatic advertising platform and supply-side platform (SSP). It connects publishers with demand-side buyers for display and native ad formats through header bidding.

What This Script Does

  • Participates in Prebid.js header bidding auctions as a bid adapter
  • Sends bid requests containing page URL, ad slot dimensions, and user identifiers to District M servers
  • Sets cookies for user identification and frequency capping across auction cycles
  • Fires impression tracking pixels when winning ads render on the page

Consent & Compliance

  • Consent Category: Marketing / Advertising
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA, PIPEDA (Canadian privacy law)
  • Opt-in Required: Yes under GDPR/ePrivacy; opt-out rights under CCPA and PIPEDA
  • Bid requests transmit personal data (IP addresses, cookie IDs) to demand-side platforms
  • As a Canadian company, PIPEDA compliance is also relevant

Should You Block This Without Consent?

Yes. District M is a programmatic advertising SSP that sets tracking cookies and transmits user data in bid requests. Requires prior consent under GDPR and ePrivacy before loading.

Is District M GDPR compliant?

District M typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So District M can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads District M, not on District M itself.

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Consent Categories

Marketing

Also Known As

District MdistrictmCanadian SSPPrebid.js SSPheader bidding partnerdisplay native advertising

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

District M's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

districtm.ioMarketing

districtm.io is a marketing domain operated by District M, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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