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FastG8

FastG8

FastG8 is a real-time advertising verification and quality assurance platform. Scripts run pre-bid and post-bid checks on programmatic ad impressions to detect fraud, brand safety issues, and viewability problems.

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Overview

FastG8 is a real-time advertising verification and quality assurance platform. Scripts run pre-bid and post-bid checks on programmatic ad impressions to detect fraud, brand safety issues, and viewability problems.

What This Script Does

  • Runs pre-bid analysis to evaluate ad impression quality before auction completion
  • Performs post-bid verification checks on served ad creatives for brand safety compliance
  • Detects invalid traffic (bot impressions, click fraud, domain spoofing)
  • Measures ad viewability metrics (time in view, percentage visible)
  • Sets cookies for verification session management and fraud detection continuity
  • Reports verification results to advertisers and demand-side platforms

Consent & Compliance

  • Consent Category: Essential / Analytics
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Conditional — when deployed as part of ad fraud prevention infrastructure, it may qualify as essential for publishers; the analytics component for viewability measurement may require consent

Should You Block This Without Consent?

Conditional. FastG8 serves a dual purpose. Its fraud detection and brand safety verification functions are essential for maintaining ad ecosystem integrity and may qualify for a legitimate interest basis. However, if the viewability and analytics data is shared with advertising partners for targeting optimization, those components should be gated behind consent. Evaluate your specific deployment to determine which functions are active.

Is FastG8 GDPR compliant?

FastG8 typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So FastG8 can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads FastG8, not on FastG8 itself.

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Consent Categories

EssentialAnalytics

Also Known As

FastG8ad fraud detectionprogrammatic ad verificationbrand safetyviewability measurementad quality

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

FastG8's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

fg8dgt.comMarketing

fg8dgt.com is a marketing domain operated by FastG8, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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