Overview
Online Solution (AdSafety) is an ad quality and fraud detection platform. Its scripts analyze ad traffic on publisher sites for signs of bot activity and invalid impressions, providing publishers with ad safety scores and filtering controls.
What This Script Does
- Monitors ad impressions and click patterns for signs of bot or fraudulent activity
- Analyzes traffic quality and generates ad safety scores for publishers
- Detects invalid traffic patterns including click fraud and impression stuffing
- Reports traffic quality metrics to publisher dashboards
- Does not serve advertisements or build behavioral profiles
- Does not set cookies for advertising or user tracking purposes
Consent & Compliance
- Category: Essential
- GDPR: Generally exempt. Fraud detection is a legitimate interest for protecting advertising integrity. Does not build user profiles.
- CCPA: Not applicable. Data processing is for fraud prevention, not for sale or sharing of personal information.
- ePrivacy: Exempt when processing is strictly necessary for fraud detection and security purposes.
Should You Block This Without Consent?
No. Online Solution scripts detect ad fraud and invalid traffic. They protect publisher revenue integrity without tracking users for advertising. This is a security function that does not require consent.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
adsafety.netMarketingFrequently Asked Questions
Is consent needed for Online Solution AdSafety scripts?
Generally no. Online Solution (AdSafety) is classified as essential because its scripts protect publishers from ad fraud and invalid traffic rather than tracking visitors for marketing purposes. It monitors ad impressions for bot activity and generates safety scores. As a security tool, it is typically exempt from consent requirements.
What does Online Solution AdSafety monitor on websites?
AdSafety scripts analyze ad impressions and click patterns for signs of bot or fraudulent activity. They detect invalid traffic including click fraud and impression manipulation, generate ad safety scores for publishers, and provide filtering controls to block suspicious ad sources. No personal visitor tracking is involved.
How does ConsentStack handle Online Solution AdSafety?
ConsentStack detects Online Solution's AdSafety scripts and classifies them as essential. Because AdSafety serves an ad fraud prevention and security function rather than visitor tracking, ConsentStack allows these scripts to run without requiring visitor consent. They continue operating regardless of cookie preferences.
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