Blockthrough

Blockthrough

Ad blocking revenue recovery solution. Blockthrough scripts detect ad-blocking visitors and display an alternative monetization experience — such as an acceptable ads opt-in or subscription prompt — to recover revenue lost to ad blockers.

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Overview

Blockthrough is an ad blocking revenue recovery solution. Publishers use it to recover advertising revenue from visitors who use ad blockers.

What This Script Does

The Blockthrough script detects when a visitor is using an ad blocker and presents an alternative monetization experience. This may include displaying an acceptable ads opt-in, showing a subscription or donation prompt, or serving ads that comply with the Acceptable Ads Standard (smaller, less intrusive formats). The script communicates with Blockthrough's servers to determine the visitor's ad blocker status and select the appropriate recovery strategy.

Consent & Compliance

Consent category: Marketing / Functional

Blockthrough's ad block detection is functional (it adapts the page experience), but the alternative ad serving is marketing. Under GDPR, detecting ad blockers may be permissible as a legitimate interest, but serving alternative ads still requires consent for ad tracking cookies. Under ePrivacy, any cookies set for advertising purposes require consent, even if the ads are compliant with Acceptable Ads standards.

Should You Block This Without Consent?

Conditional. The ad block detection itself may be functional. However, if Blockthrough serves alternative advertising with tracking cookies, block the advertising component until marketing consent is granted.

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Consent Categories

Marketing
Functional

Also Known As

blockthroughad block recoveryacceptable adsad blocker bypassad reinsertionadblock monetization

Industries

Business and Consumer ServicesHeavy Industry and EngineeringComputers Electronics and TechnologyVehiclesAutomotive Industry

Tracked Domains (2)

pagefair.comMarketing
upapi.netMarketing

Frequently Asked Questions

Does Blockthrough require visitor consent?

Yes, consent is typically required. Blockthrough detects ad-blocking visitors and presents alternative monetization experiences such as acceptable ads opt-ins or subscription prompts. Because it serves advertising content and communicates with external servers about visitor ad-blocker status, it requires marketing consent under GDPR and ePrivacy.

What does the Blockthrough script do on publisher sites?

Blockthrough's script detects whether a visitor uses an ad blocker and determines the recovery action. It may display acceptable ads meeting industry standards for less intrusive formats, show subscription or donation prompts, or serve alternative ad content. It communicates with Blockthrough servers to check ad-blocker status.

How does ConsentStack handle Blockthrough scripts?

ConsentStack identifies Blockthrough scripts and categorizes them under marketing and functional consent. The ad-recovery script is blocked until visitors provide consent for these categories. When consent is granted, Blockthrough activates its ad-blocker detection and alternative monetization flow as configured by the publisher.

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Manage consent for Blockthrough

ConsentStack automatically detects and manages Blockthrough trackers so your site stays compliant with global privacy regulations.

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