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Blockthrough

Blockthrough

Ad blocking revenue recovery solution. Blockthrough scripts detect ad-blocking visitors and display an alternative monetization experience — such as an acceptable ads opt-in or subscription prompt — to recover revenue lost to ad blockers.

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Overview

Blockthrough is an ad blocking revenue recovery solution. Publishers use it to recover advertising revenue from visitors who use ad blockers.

What This Script Does

The Blockthrough script detects when a visitor is using an ad blocker and presents an alternative monetization experience. This may include displaying an acceptable ads opt-in, showing a subscription or donation prompt, or serving ads that comply with the Acceptable Ads Standard (smaller, less intrusive formats). The script communicates with Blockthrough's servers to determine the visitor's ad blocker status and select the appropriate recovery strategy.

Consent & Compliance

Consent category: Marketing / Functional

Blockthrough's ad block detection is functional (it adapts the page experience), but the alternative ad serving is marketing. Under GDPR, detecting ad blockers may be permissible as a legitimate interest, but serving alternative ads still requires consent for ad tracking cookies. Under ePrivacy, any cookies set for advertising purposes require consent, even if the ads are compliant with Acceptable Ads standards.

Should You Block This Without Consent?

Conditional. The ad block detection itself may be functional. However, if Blockthrough serves alternative advertising with tracking cookies, block the advertising component until marketing consent is granted.

Is Blockthrough GDPR compliant?

Blockthrough typically loads marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Blockthrough can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Blockthrough, not on Blockthrough itself.

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Consent Categories

MarketingFunctional

Also Known As

blockthroughad block recoveryacceptable adsad blocker bypassad reinsertionadblock monetization

Industries

Business and Consumer ServicesHeavy Industry and EngineeringComputers Electronics and TechnologyVehiclesAutomotive Industry

Tracked Domains (2)

Blockthrough's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

pagefair.comMarketing

pagefair.com is a marketing domain operated by Blockthrough, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

upapi.netMarketing

upapi.net is a marketing domain operated by Blockthrough, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages Blockthrough trackers so your site stays compliant with global privacy regulations.

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