Connexity

Connexity

Shopping intelligence and product advertising platform that connects retailers with in-market shoppers across publisher sites. Connexity's scripts serve product listing ads and track click-to-purchase attribution for retail advertising campaigns.

Back to Vendor Library

Overview

Connexity is a shopping intelligence and product advertising platform connecting retailers with in-market shoppers across publisher sites. Scripts serve product listing ads and track click-to-purchase attribution for retail advertising campaigns.

What This Script Does

Connexity scripts serve product listing advertisements on publisher sites and track user interactions with those ads. On retailer sites, conversion pixels fire to attribute purchases back to Connexity ad clicks. Cookies are set for cross-site user identification, click tracking, and conversion attribution. The scripts participate in product ad auctions and render shopping-specific ad formats.

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes, under GDPR and ePrivacy for advertising cookies and cross-site conversion tracking

Product advertising with cross-site attribution tracking requires consent for cookie placement. Under CCPA, the data sharing through ad serving and attribution may constitute a "sale" of personal information.

Should You Block This Without Consent?

Yes. Connexity scripts perform advertising and cross-site conversion tracking. This is marketing-purpose processing requiring consent. Block until marketing consent is granted.

Visit website

Consent Categories

Marketing

Also Known As

Connexity shoppingproduct listing adsretail ad networkshopping intelligenceConnexity commerce

Industries

Computers Electronics and Technology

Tracked Domains (1)

connexity.netMarketing

Frequently Asked Questions

Do I need consent to use Connexity on my website?

Yes. Connexity serves product listing ads and tracks cross-site click-to-purchase attribution, setting cookies for user identification across publisher and retailer sites. This is marketing processing under GDPR and the ePrivacy Directive, requiring explicit consent before scripts load.

What does Connexity track on my website?

On publisher sites, Connexity scripts serve shopping ads and track ad clicks. On retailer sites, conversion pixels fire to attribute purchases to Connexity-driven traffic. Cookies are set for cross-site user identification and click attribution, with identifiers transmitted to Connexity servers during ad auction requests.

How does ConsentStack manage Connexity consent?

ConsentStack categorizes Connexity as a marketing vendor. Without consent, ConsentStack blocks Connexity scripts and conversion pixels from executing, preventing cross-site tracking and ad attribution. When a visitor grants marketing consent, Connexity scripts load and shopping ad functionality activates.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for Connexity

ConsentStack automatically detects and manages Connexity trackers so your site stays compliant with global privacy regulations.

Get started free