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Connexity

Connexity

Shopping intelligence and product advertising platform that connects retailers with in-market shoppers across publisher sites. Connexity's scripts serve product listing ads and track click-to-purchase attribution for retail advertising campaigns.

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Overview

Connexity is a shopping intelligence and product advertising platform connecting retailers with in-market shoppers across publisher sites. Scripts serve product listing ads and track click-to-purchase attribution for retail advertising campaigns.

What This Script Does

Connexity scripts serve product listing advertisements on publisher sites and track user interactions with those ads. On retailer sites, conversion pixels fire to attribute purchases back to Connexity ad clicks. Cookies are set for cross-site user identification, click tracking, and conversion attribution. The scripts participate in product ad auctions and render shopping-specific ad formats.

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes, under GDPR and ePrivacy for advertising cookies and cross-site conversion tracking

Product advertising with cross-site attribution tracking requires consent for cookie placement. Under CCPA, the data sharing through ad serving and attribution may constitute a "sale" of personal information.

Should You Block This Without Consent?

Yes. Connexity scripts perform advertising and cross-site conversion tracking. This is marketing-purpose processing requiring consent. Block until marketing consent is granted.

Is Connexity GDPR compliant?

Connexity typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Connexity can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Connexity, not on Connexity itself.

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Consent Categories

Marketing

Also Known As

Connexity shoppingproduct listing adsretail ad networkshopping intelligenceConnexity commerce

Industries

Computers Electronics and Technology

Tracked Domains (1)

Connexity's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

connexity.netMarketing

connexity.net is a marketing domain operated by Connexity, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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