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Ividence

Ividence

French audience intelligence platform for programmatic targeting. Ividence scripts collect behavioral data on publisher sites to build audience segments for display advertising campaigns in French-speaking markets.

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Overview

Ividence is a French audience intelligence platform for programmatic advertising targeting. Their scripts collect behavioral data on publisher sites to build audience segments for display campaigns in French-speaking markets.

What This Script Does

  • Collects browsing behavior and content consumption data on publisher sites
  • Builds audience segments based on observed interests and behavioral patterns
  • Sets cookies for user identification and segment assignment across sites
  • Syncs audience data with demand-side platforms for programmatic targeting
  • Makes requests to Ividence servers for segment classification and data collection

Consent & Compliance

  • Consent category: Marketing / Analytics
  • Applicable regulations: GDPR, ePrivacy Directive, CNIL guidelines (France)
  • Opt-in required: Yes under GDPR/ePrivacy. Audience profiling and cross-site tracking require explicit consent.
  • CNIL (French DPA) has issued specific guidance on audience measurement and tracking, with strict opt-in requirements for profiling.

Should You Block This Without Consent?

Yes. Ividence scripts perform behavioral profiling and audience segmentation for advertising targeting. This is marketing functionality requiring prior consent under GDPR, ePrivacy, and CNIL guidelines.

Is Ividence GDPR compliant?

Ividence typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Ividence can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Ividence, not on Ividence itself.

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Consent Categories

MarketingAnalytics

Also Known As

IvidenceFrench ad targetingFrench programmaticaudience intelligence Francedisplay advertising France

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

Ividence's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

ivitrack.comMarketing

ivitrack.com is a marketing domain operated by Ividence, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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