Overview
JustPremium is a premium display advertising network focused on high-impact ad formats. Their scripts serve rich media, skin, and interscroller ad units on premium publisher sites.
What This Script Does
- Serves high-impact display ad formats: skins, interscrollers, rich media overlays
- Tracks ad viewability metrics (in-viewport time, visible area percentage)
- Measures user engagement with interactive ad elements
- Sets cookies for frequency capping, impression deduplication, and campaign attribution
- Makes requests to JustPremium ad servers and potentially third-party verification partners
- May modify page layout to accommodate skin and takeover ad formats
Consent & Compliance
- Consent category: Marketing
- Applicable regulations: GDPR, ePrivacy Directive, CCPA
- Opt-in required: Yes under GDPR/ePrivacy. Ad serving with tracking cookies requires prior consent.
- High-impact formats (page skins, interscrollers) modify page layout, which makes their presence more visible to users.
- JustPremium participates in programmatic auctions, involving data sharing with demand-side partners.
Should You Block This Without Consent?
Yes. JustPremium scripts serve advertising content and set tracking cookies for campaign measurement and frequency capping. This is marketing functionality requiring prior consent under GDPR and ePrivacy.
Is JustPremium GDPR compliant?
JustPremium typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So JustPremium can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads JustPremium, not on JustPremium itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
JustPremium's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
justpremium.comMarketingjustpremium.com is a marketing domain operated by JustPremium, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.
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