Overview
JustPremium is a premium display advertising network focused on high-impact ad formats. Their scripts serve rich media, skin, and interscroller ad units on premium publisher sites.
What This Script Does
- Serves high-impact display ad formats: skins, interscrollers, rich media overlays
- Tracks ad viewability metrics (in-viewport time, visible area percentage)
- Measures user engagement with interactive ad elements
- Sets cookies for frequency capping, impression deduplication, and campaign attribution
- Makes requests to JustPremium ad servers and potentially third-party verification partners
- May modify page layout to accommodate skin and takeover ad formats
Consent & Compliance
- Consent category: Marketing
- Applicable regulations: GDPR, ePrivacy Directive, CCPA
- Opt-in required: Yes under GDPR/ePrivacy. Ad serving with tracking cookies requires prior consent.
- High-impact formats (page skins, interscrollers) modify page layout, which makes their presence more visible to users.
- JustPremium participates in programmatic auctions, involving data sharing with demand-side partners.
Should You Block This Without Consent?
Yes. JustPremium scripts serve advertising content and set tracking cookies for campaign measurement and frequency capping. This is marketing functionality requiring prior consent under GDPR and ePrivacy.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
justpremium.comMarketingFrequently Asked Questions
Is consent required for JustPremium ad formats?
Yes. JustPremium serves high-impact advertising such as page skins and interscrollers, and sets cookies for frequency capping and campaign attribution. Prior opt-in consent is required under GDPR and the ePrivacy Directive before these scripts load.
What tracking does JustPremium perform?
JustPremium tracks ad viewability metrics including in-viewport duration and visible area percentage, measures engagement with interactive ad elements, and shares impression data with demand-side partners through programmatic auction participation.
How does ConsentStack handle JustPremium?
ConsentStack places JustPremium in the marketing consent category and prevents its scripts from loading until the visitor opts in. This ensures tracking cookies for frequency capping and campaign attribution are not set without explicit consent.
Related Vendors
Manage consent for JustPremium
ConsentStack automatically detects and manages JustPremium trackers so your site stays compliant with global privacy regulations.