Overview
AUBII is a contextual advertising platform that serves display ads based on page content analysis rather than behavioral user tracking data.
What This Script Does
The AUBII script analyzes the content of the page where it loads—examining text, keywords, and topic categorization—to select contextually relevant display ads. Unlike behavioral advertising platforms, AUBII's contextual approach matches ads to content rather than to user profiles. However, the script may still set cookies for frequency capping and ad performance measurement, and it collects page URLs and content signals.
Consent & Compliance
Consent category: Marketing
While AUBII's contextual targeting approach is less privacy-invasive than behavioral targeting, it still serves advertising and may set cookies. Under GDPR, contextual advertising itself does not require consent, but any cookies set for frequency capping or measurement do require consent under the ePrivacy Directive. Under CCPA, the data collection for advertising purposes may require disclosure.
Should You Block This Without Consent?
Yes. AUBII serves advertising and marketing purposes. Block AUBII scripts until the user grants marketing consent. Any cookies set for ad targeting, frequency capping, or measurement constitute non-essential tracking that requires explicit opt-in under GDPR and ePrivacy.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
ausgezeichnet.orgFunctionalFrequently Asked Questions
Is consent required for AUBII on my website?
Yes. Although AUBII uses contextual rather than behavioral targeting, its ad delivery scripts fall under the marketing category. GDPR and ePrivacy require opt-in consent for advertising scripts that set cookies or collect data, even when targeting is content-based. CCPA opt-out rights apply to ad data sharing.
What does AUBII collect or track?
AUBII scripts analyze page content — text, keywords, and topic signals — to select contextually relevant display ads. Unlike behavioral platforms, AUBII does not build cross-site user profiles. However, the script may set cookies for ad frequency capping, and standard request metadata such as IP address and user agent is logged.
How does ConsentStack detect and block AUBII?
ConsentStack identifies AUBII scripts by domain and assigns them to the marketing consent category. AUBII is blocked on page load until the visitor grants marketing consent. On denial, AUBII's ad delivery and any associated cookies are suppressed for the session, even though its contextual approach does not rely on behavioral profiles.
Related Vendors
Manage consent for AUBII
ConsentStack automatically detects and manages AUBII trackers so your site stays compliant with global privacy regulations.