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Threadloom

Threadloom

Threadloom provides editorial content enhancement tools for publishers. Scripts embed related article recommendations and content discovery widgets on publisher sites to increase page views, session duration, and reader engagement through algorithmically curated content suggestions.

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Overview

Threadloom provides editorial content enhancement tools that embed related article recommendations and content discovery widgets on publisher sites. Its goal is to increase page views and time on site by surfacing relevant internal content.

What This Script Does

  • Embeds content recommendation widgets that display related articles on publisher pages
  • Analyzes page content to determine relevant article suggestions
  • Tracks click-through rates on recommended content links
  • Sets cookies to maintain recommendation state and measure widget performance
  • Makes network requests to Threadloom's servers to fetch personalized content suggestions

Consent & Compliance

  • Category: Functional
  • GDPR: May require consent if recommendations are personalized based on browsing history. If recommendations are purely content-based (matching article topics), a legitimate interest basis may apply.
  • CCPA: Generally does not qualify as a sale/share if recommendations are based on page content rather than user profiles.
  • ePrivacy: Cookies for widget functionality may be considered functional. Cookies for personalization may require consent.

Should You Block This Without Consent?

No. Threadloom provides a functional content discovery feature for publishers. It primarily enhances editorial navigation rather than serving advertising. If the widget uses personalization based on user browsing history, consider requiring consent for that component.

Is Threadloom GDPR compliant?

Threadloom typically loads marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Threadloom can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Threadloom, not on Threadloom itself.

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Consent Categories

Functional

Also Known As

Threadloomcontent recommendation widgetrelated articles widgeteditorial discovery toolpublisher content enhancementinternal linking tool

Industries

Computers Electronics and TechnologyBusiness and Consumer ServicesMarketing and AdvertisingProgramming and Developer Software

Tracked Domains (1)

Threadloom's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

threadloom.comMarketing

threadloom.com is a marketing domain operated by Threadloom, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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