Alchemer

Overview

Alchemer (formerly SurveyGizmo) is a survey and feedback collection platform used by businesses to gather customer insights, conduct research, and collect product feedback. When embedded on websites, Alchemer renders survey widgets — pop-up forms, inline questionnaires, or slide-in feedback panels — that visitors can interact with to provide responses. The platform competes with SurveyMonkey, Typeform, and Qualtrics in the online survey space.

Alchemer positions itself as a more flexible and enterprise-ready alternative to simpler survey tools, with advanced features like survey logic, piping, custom scripting, and integration with CRM and marketing platforms.

What This Script Does

When Alchemer surveys are deployed on your website, the following occurs:

• Survey rendering: Alchemer's JavaScript renders the survey widget on the page, which may appear as a pop-up, embedded form, slide-in panel, or full-page survey depending on the configuration.
• Response collection: Visitor answers are captured and transmitted to Alchemer's servers in real time as the respondent progresses through the survey. Partial responses may be saved even if the survey is not completed.
• Contextual metadata: The script captures metadata at the time of survey interaction, including the page URL where the survey was triggered, referrer information, and session data. This helps survey administrators understand the context in which responses were given.
• Display targeting: Alchemer can use page URL patterns, time on site, scroll depth, or visit count to determine when and where to display surveys. This targeting logic requires reading page state and potentially setting cookies to track visit frequency.
• Cookie usage: The script sets cookies to prevent showing the same survey repeatedly to a visitor, track partial completion state, and manage display targeting rules.
• Integration data: If configured, Alchemer can pass survey responses to connected systems (CRMs, analytics tools, marketing platforms) in real time.

Consent & Compliance

Alchemer's compliance profile depends on how it is deployed. When a visitor voluntarily clicks a feedback button and fills out a survey, the data collection is user-initiated and can be justified under legitimate interest or as part of a service improvement process. The response data itself is provided intentionally by the visitor.

However, the targeting and display logic introduces consent considerations. Setting cookies to track visit frequency, reading page state for display targeting, and collecting contextual metadata (page URL, session information) involve accessing and storing information on the visitor's device. Under the ePrivacy Directive, cookies used for survey targeting (as opposed to the survey functionality itself) may require consent.

The distinction matters: a feedback button that the visitor clicks voluntarily is different from a pop-up survey that appears based on behavioral targeting using cookies and page state analysis.

If Alchemer passes response data to third-party systems (CRM, marketing tools), this extends the data processing chain and may require additional disclosure and consent.

Should You Block This Without Consent?

Conditional. If surveys are triggered by user action (clicking a feedback button), they serve a functional purpose and can load without consent. If surveys use cookie-based targeting or behavioral triggers (pop-ups based on time on site, exit intent, or visit count), consent should be obtained for the targeting mechanism.