Lucid Holdings
Lucid Holdings operates a performance analytics platform for time-based ad campaigns and sponsorships. Scripts measure audience delivery, reach, frequency, and engagement for brand sponsorships and direct-sold advertising campaigns, providing campaign effectiveness metrics to advertisers.
Overview
Lucid Holdings provides performance analytics for time-based ad campaigns and sponsorships. Their scripts measure audience delivery, reach, and frequency for brand sponsorships and direct-sold advertising campaigns.
What This Script Does
The Lucid script measures campaign delivery metrics: how many unique users saw a sponsorship or ad placement, how frequently they were exposed, and whether reach targets were met. It sets cookies or uses fingerprinting techniques to deduplicate audience counts across sessions. The script makes requests to Lucid's measurement servers to report impression data tied to specific campaign identifiers.
Consent & Compliance
Lucid falls under the analytics consent category, specifically advertising measurement. While it measures ad performance rather than targeting users, it still tracks individual users across sessions to calculate reach and frequency. Under GDPR/ePrivacy, this requires consent because it sets cookies and processes data to identify unique users. Under CCPA, this measurement data may be considered personal information.
Should You Block This Without Consent?
Yes. Lucid tracks individual users to measure advertising campaign performance. Even though it is measurement rather than targeting, it uses cookies and user identification that require consent under GDPR/ePrivacy.
Is Lucid Holdings GDPR compliant?
Lucid Holdings typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Lucid Holdings can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Lucid Holdings, not on Lucid Holdings itself.
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Tracked Domains (1)
Lucid Holdings's trackers are rarely seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
samplicio.usMarketingsamplicio.us is a marketing domain operated by Lucid Holdings, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.
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