GetWebCraft

Overview

GetWebCraft is a behavioral marketing and monetization platform used by publishers to deliver personalized content and advertising. It combines functional content delivery with marketing-oriented behavioral targeting.

What This Script Does

GetWebCraft scripts collect behavioral signals at the page level, including pages visited, scroll behavior, time on page, and click patterns. This data feeds a personalization engine that targets visitors with customized messages, promotions, or ad content. The scripts set cookies to build visitor profiles across sessions and identify returning users. Network requests transmit behavioral data to GetWebCraft servers and receive personalized content or ad creatives to render on the page.

Consent & Compliance

GetWebCraft spans both marketing and functional consent categories. The behavioral tracking and personalized advertising components are clearly marketing functions requiring consent. Some content personalization features may be considered functional depending on the implementation. Under GDPR and ePrivacy, the cookie-based behavioral profiling requires opt-in consent. Under CCPA, the behavioral data collection for ad targeting requires opt-out rights.

Should You Block This Without Consent?

Conditional. If GetWebCraft is used purely for personalized content delivery integral to the site experience, it may function without marketing consent. However, if it serves advertising or collects behavioral data for cross-site profiling, block it until marketing consent is obtained. Review your specific implementation to determine which features are active.