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Hybrid Adtech

Hybrid Adtech

Hybrid data management and programmatic advertising platform. Hybrid Adtech scripts collect behavioral data on publisher sites and power targeted display advertising for the Hybrid.ai demand-side platform.

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Overview

Hybrid Adtech (Hybrid.ai) is a programmatic advertising and data management platform that helps publishers monetize traffic through targeted display advertising. It operates both supply-side and demand-side capabilities.

What This Script Does

  • Collects behavioral data on publisher pages including page views, scroll depth, and content interactions
  • Sets cookies to build user profiles for audience segmentation and targeted advertising
  • Participates in real-time bidding auctions to serve display ads
  • Syncs user IDs with demand-side platforms and data management platforms
  • Fires tracking pixels for impression counting and conversion attribution

Consent & Compliance

  • Consent category: Marketing
  • GDPR/ePrivacy: Sets tracking cookies and collects behavioral data for advertising purposes. Requires explicit opt-in consent under ePrivacy and GDPR.
  • CCPA: Behavioral profiling and cookie-based tracking constitute personal information. May qualify as "sale" of personal information under CCPA. Honor opt-out signals.

Should You Block This Without Consent?

Yes. Hybrid Adtech scripts collect behavioral data and set cookies for programmatic advertising and audience targeting. These are marketing activities that require prior consent.

Is Hybrid Adtech GDPR compliant?

Hybrid Adtech typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Hybrid Adtech can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Hybrid Adtech, not on Hybrid Adtech itself.

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Consent Categories

Marketing

Also Known As

Hybrid AdtechHybrid.aihybrid DSPdemand-side platformbehavioral data DMPprogrammatic display

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

Hybrid Adtech's trackers are rarely seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

hybrid.aiMarketing

hybrid.ai is a marketing domain operated by Hybrid Adtech, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages Hybrid Adtech trackers so your site stays compliant with global privacy regulations.

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