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NinthDecimal

NinthDecimal

Audience intelligence platform for data-driven media planning. NinthDecimal scripts collect location and behavioral signals to build high-precision audience segments used in programmatic display and mobile advertising campaigns.

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Overview

NinthDecimal is an audience intelligence platform that collects location and behavioral signals for data-driven media planning. Its scripts build audience segments used in programmatic display and mobile advertising campaigns.

What This Script Does

  • Collects location signals and behavioral data from site visitors
  • Builds audience segments based on inferred physical location and browsing patterns
  • Sets cookies to identify and track users across the NinthDecimal network
  • Shares audience data with programmatic advertising demand partners
  • Supports campaign targeting based on location-derived audience profiles

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Collects location-derived data and behavioral signals for advertising purposes.
  • CCPA: Qualifies as sale/sharing of personal information through audience segment distribution to ad partners.
  • ePrivacy: Requires consent for cookies and tracking technologies used in audience profiling.

Should You Block This Without Consent?

Yes. NinthDecimal scripts collect location and behavioral data for advertising audience segmentation. They should be blocked until the user provides consent.

Is NinthDecimal GDPR compliant?

NinthDecimal typically loads analytics and marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So NinthDecimal can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads NinthDecimal, not on NinthDecimal itself.

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Consent Categories

Marketing

Also Known As

NinthDecimalNinth Decimallocation data platformmobile audience datageo-targetinglocation intelligence

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyBusiness Services

Tracked Domains (1)

NinthDecimal's trackers are rarely seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

ninthdecimal.comAnalytics

ninthdecimal.com is an analytics domain operated by NinthDecimal, used to measure visits, sessions, and on-site behavior. Seen on under 1% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages NinthDecimal trackers so your site stays compliant with global privacy regulations.

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