GetIntent

GetIntent

GetIntent is a programmatic advertising DSP used by advertisers and agencies for real-time bidding across display, video, and native formats. Scripts fire attribution pixels on advertiser sites and sync audience data with the GetIntent platform.

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Overview

GetIntent is a programmatic advertising demand-side platform (DSP) used by advertisers and agencies for real-time bidding across display, video, and native ad formats. Its scripts appear on advertiser sites for conversion tracking and audience data collection.

What This Script Does

GetIntent scripts fire attribution pixels on advertiser websites to track conversions (purchases, signups, page visits) that result from ad campaigns run through the GetIntent platform. These pixels set cookies to identify users who were previously served ads, enabling conversion attribution and return-on-ad-spend measurement. The scripts also sync audience data with the GetIntent platform by transmitting cookie identifiers, page URLs, and event data to GetIntent's servers.

Consent & Compliance

GetIntent falls under the marketing consent category. Its conversion pixels and audience sync scripts set cookies and transmit user data for advertising attribution purposes. Under GDPR and ePrivacy, explicit opt-in consent is required. Under CCPA, the data sharing between your site and GetIntent for advertising attribution may constitute "sharing" of personal information, requiring opt-out rights.

Should You Block This Without Consent?

Yes. GetIntent scripts serve advertising attribution and audience targeting purposes. They set tracking cookies and share data with an ad platform. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

GetIntentGetIntent DSPprogrammatic DSPreal-time bidding platformattribution pixeldemand side platform

Industries

Computers Electronics and Technology

Tracked Domains (1)

adhigh.netMarketing

Frequently Asked Questions

Is consent required for GetIntent on my website?

Yes. GetIntent is categorized as marketing. It fires attribution pixels and syncs audience data for programmatic real-time bidding campaigns. This constitutes personal data processing for advertising purposes, requiring explicit consent under GDPR, ePrivacy, and disclosure under CCPA.

What does GetIntent track on my site?

GetIntent fires attribution pixels on advertiser sites to record conversion events tied to ad exposures. It syncs audience segment data with its DSP platform for retargeting. Pixel calls transmit IP addresses, cookie identifiers, and page context to GetIntent's servers.

How does ConsentStack detect GetIntent?

ConsentStack identifies GetIntent attribution pixels and DSP scripts by their known endpoint domains. It assigns the marketing category. On consent grant, pixels fire and audience data syncs normally. On denial, ConsentStack blocks all GetIntent requests, preventing attribution and audience data collection.

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Manage consent for GetIntent

ConsentStack automatically detects and manages GetIntent trackers so your site stays compliant with global privacy regulations.

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