ALC
Address and data quality services company. ALC scripts may appear as part of direct marketing data enrichment workflows, linking on-site behavioral signals to offline mailing address databases for direct mail campaigns.
Overview
ALC provides address and data quality services, primarily serving direct marketing and data enrichment use cases. It links online behavioral signals to offline mailing address databases.
What This Script Does
The ALC script may appear on websites as part of direct marketing data enrichment workflows. It collects on-site behavioral signals and links them to offline consumer databases containing mailing addresses and demographic data. This data is used to enable direct mail campaigns targeted to website visitors and to enrich CRM records with offline data attributes.
Consent & Compliance
Consent category: Marketing
ALC performs cross-channel identity matching between online behavior and offline consumer data for direct marketing. Under GDPR, this constitutes profiling and requires explicit opt-in consent. Under CCPA, linking online behavior to offline personal data constitutes selling or sharing personal information. The ePrivacy Directive requires consent for any cookies or tracking used in the data collection process.
Should You Block This Without Consent?
Yes. ALC links online behavior to offline consumer databases for marketing. Block until marketing consent is granted.
Is ALC GDPR compliant?
ALC typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So ALC can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads ALC, not on ALC itself.
Consent Categories
Also Known As
Industries
Tracked Domains (2)
ALC's trackers are rarely seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
bluecava.comMarketingbluecava.com is a marketing domain operated by ALC, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.
alcmpn.comMarketingalcmpn.com is a marketing domain operated by ALC, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.
Frequently Asked Questions
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