ALC

ALC

Address and data quality services company. ALC scripts may appear as part of direct marketing data enrichment workflows, linking on-site behavioral signals to offline mailing address databases for direct mail campaigns.

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Overview

ALC provides address and data quality services, primarily serving direct marketing and data enrichment use cases. It links online behavioral signals to offline mailing address databases.

What This Script Does

The ALC script may appear on websites as part of direct marketing data enrichment workflows. It collects on-site behavioral signals and links them to offline consumer databases containing mailing addresses and demographic data. This data is used to enable direct mail campaigns targeted to website visitors and to enrich CRM records with offline data attributes.

Consent & Compliance

Consent category: Marketing

ALC performs cross-channel identity matching between online behavior and offline consumer data for direct marketing. Under GDPR, this constitutes profiling and requires explicit opt-in consent. Under CCPA, linking online behavior to offline personal data constitutes selling or sharing personal information. The ePrivacy Directive requires consent for any cookies or tracking used in the data collection process.

Should You Block This Without Consent?

Yes. ALC links online behavior to offline consumer databases for marketing. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

ALCaddress list companydirect mail dataoffline data enrichmentbehavioral data marketingBlueCava

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (2)

bluecava.comMarketing
alcmpn.comMarketing

Frequently Asked Questions

Do I need consent to use ALC on my website?

Yes. ALC links on-site behavioral data to offline direct mail databases, which constitutes marketing-category tracking under GDPR and CCPA. Explicit opt-in consent is required under GDPR before ALC scripts activate. CCPA requires opt-out rights for this data sharing.

What does ALC track on my website?

ALC scripts capture on-site behavioral signals and link them to offline mailing address databases for direct mail campaign targeting. This data enrichment associates anonymous browsing activity with physical postal addresses, enabling offline marketing attribution.

How does ConsentStack handle ALC consent?

ConsentStack identifies ALC scripts and classifies them under the Marketing consent category. The script is blocked by default until a visitor grants marketing consent. Once consent is given, ConsentStack allows ALC to load and begin its data enrichment activity.

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Manage consent for ALC

ConsentStack automatically detects and manages ALC trackers so your site stays compliant with global privacy regulations.

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