Overview
Internest-holding (aDriver) is a Russian digital advertising platform providing display and programmatic ad solutions. Their scripts serve banner and rich media ad creatives on publisher sites.
What This Script Does
- Serves display banner and rich media ad units on publisher pages
- Tracks ad impressions, clicks, and user interactions
- Sets cookies for frequency capping and campaign attribution
- Makes requests to aDriver ad servers for creative selection and delivery
- Collects browser and device information for ad targeting
Consent & Compliance
- Consent category: Marketing
- Applicable regulations: GDPR (if serving EU users), ePrivacy Directive, Russian Federal Law on Personal Data (152-FZ)
- Opt-in required: Yes under GDPR/ePrivacy for EU users.
- Ad serving and tracking cookies are non-essential and require consent.
- Data transfers to Russian servers may raise GDPR Chapter V (international transfer) concerns for EU-based sites.
Should You Block This Without Consent?
Yes. Internest-holding scripts serve advertising content and set tracking cookies for campaign measurement and frequency capping. This is marketing functionality requiring prior consent under GDPR and ePrivacy.
Is Internest-holding GDPR compliant?
Internest-holding typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Internest-holding can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Internest-holding, not on Internest-holding itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
Internest-holding's trackers are rarely seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
adriver.ruMarketingadriver.ru is a marketing domain operated by Internest-holding, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.
Frequently Asked Questions
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