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Movable Ink

Movable Ink

Email personalization and dynamic content platform. Movable Ink scripts generate personalized, real-time content within email campaigns. Web scripts may appear as tracking pixels that fire when email-referred visitors land on the advertiser's site.

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Overview

Movable Ink is an email personalization and dynamic content platform. Its scripts generate personalized, real-time content within email campaigns. Web-facing scripts typically appear as tracking pixels that fire when email-referred visitors land on the advertiser's site.

What This Script Does

  • Drops a tracking pixel on the page to detect email-driven site visits
  • Sends referral and landing page data back to Movable Ink servers
  • May set cookies to associate the visitor with a prior email campaign
  • Does not serve visible page content or alter site functionality

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Tracks cross-context behavior linking email engagement to site visits.
  • CCPA: Qualifies as a sale/share of personal information when visitor identity is matched to email records.
  • ePrivacy: Requires consent for any cookies or device storage used for attribution.

Should You Block This Without Consent?

Yes. Movable Ink scripts exist solely for marketing attribution and email campaign measurement. They are not required for site functionality.

Is Movable Ink GDPR compliant?

Movable Ink typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Movable Ink can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Movable Ink, not on Movable Ink itself.

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Consent Categories

Marketing

Also Known As

movable inkemail personalizationdynamic email contentemail attributionemail tracking pixelemail marketing platform

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

Movable Ink's trackers are rarely seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

micpn.comMarketing

micpn.com is a marketing domain operated by Movable Ink, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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