Free whiteglove setup from a ConsentStack Concierge
Monetate

Monetate

Visitor intelligence and customer experience platform used by mid-market and enterprise B2C companies. The Monetate (formerly Kibo Personalization) script serves personalized page content, promotional banners, and product recommendations based on visitor segment rules.

Back to Vendor Library

Overview

Monetate (formerly Kibo Personalization) is a visitor intelligence and customer experience platform used by mid-market and enterprise B2C companies. It delivers personalized page content, promotional banners, and product recommendations based on visitor segmentation.

What This Script Does

The Monetate script evaluates visitor attributes — location, device type, referral source, browsing history, and purchase behavior — against segment rules to determine which personalized experiences to display. It modifies page content in real time, swapping banners, adjusting product recommendations, and showing targeted promotional offers. The script sets cookies to identify returning visitors, track which experiences they have been shown, and measure conversion rates for each variant. It collects behavioral data including page views, product interactions, and purchase events to refine personalization models.

Consent & Compliance

Monetate spans functional and analytics consent categories. The content personalization serves a functional purpose (tailoring the shopping experience), but the underlying behavioral tracking and visitor profiling constitute analytics. Under GDPR/ePrivacy, the cookies used for visitor identification and experience tracking are non-essential and require consent. The depth of behavioral profiling (browsing patterns, purchase history, cross-session tracking) means this goes beyond basic functional personalization.

Should You Block This Without Consent?

Conditional. The personalization engine modifies page content that may be important to the user experience. However, the behavioral profiling and persistent visitor tracking require consent. Consider loading a default (non-personalized) experience without consent, and enabling the full personalization engine only after the user consents to analytics.

Is Monetate GDPR compliant?

Monetate typically loads marketing, functional and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Monetate can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Monetate, not on Monetate itself.

Visit website

Consent Categories

FunctionalAnalytics

Also Known As

MonetateKibo Personalizationwebsite personalizationA/B testing platformproduct recommendation enginevisitor segmentation

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

Monetate's trackers are rarely seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

monetate.netMarketing

monetate.net is a marketing domain operated by Monetate, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Cookies Monetate Sets (2)

mt.v

Monetate visitor identifier for personalization.

mt.s

Monetate session-scoped state for personalization continuity.

Frequently Asked Questions

Related Vendors

Crownpeak
Crownpeak
Digital experience management platform with built-in consent management and tag management capabilities. The Crownpeak DXM script may serve as a tag management container, loading and controlling other third-party scripts based on consent rules. The integrated consent module intercepts script execution until user permission is granted.
Movable Ink
Movable Ink
Email personalization and dynamic content platform. Movable Ink scripts generate personalized, real-time content within email campaigns. Web scripts may appear as tracking pixels that fire when email-referred visitors land on the advertiser's site.
Browser Update
Browser Update
Online tool that checks if browsers are using the latest version. The Browser Update.org script displays a non-intrusive notification bar to visitors using outdated browsers, recommending they upgrade for security reasons.
Dynamic Yield
Dynamic Yield
E-commerce performance optimization platform that personalizes website content and product recommendations. The Dynamic Yield script fetches personalization configurations and injects modified page elements — product carousels, banners, pricing — targeted to visitor segments. Tracks interaction events to refine recommendation models.
Gigya
Gigya
Customer identity and access management (CIAM) platform acquired by SAP. Gigya scripts handle social login, progressive profiling, and consent collection. Stores identity data in Gigya's cloud and syncs customer profiles to CRM and marketing automation systems.
Unbounce
Unbounce
Unbounce is a landing page builder and conversion optimization platform. The Unbounce script handles page rendering and A/B test variant delivery for hosted landing pages. Also fires conversion events (form submissions, button clicks) to the Unbounce analytics dashboard.

Manage consent for Monetate

ConsentStack automatically detects and manages Monetate trackers so your site stays compliant with global privacy regulations.

Get started free