Monetate

Overview

Monetate (formerly Kibo Personalization) is a visitor intelligence and customer experience platform used by mid-market and enterprise B2C companies. It delivers personalized page content, promotional banners, and product recommendations based on visitor segmentation.

What This Script Does

The Monetate script evaluates visitor attributes — location, device type, referral source, browsing history, and purchase behavior — against segment rules to determine which personalized experiences to display. It modifies page content in real time, swapping banners, adjusting product recommendations, and showing targeted promotional offers. The script sets cookies to identify returning visitors, track which experiences they have been shown, and measure conversion rates for each variant. It collects behavioral data including page views, product interactions, and purchase events to refine personalization models.

Consent & Compliance

Monetate spans functional and analytics consent categories. The content personalization serves a functional purpose (tailoring the shopping experience), but the underlying behavioral tracking and visitor profiling constitute analytics. Under GDPR/ePrivacy, the cookies used for visitor identification and experience tracking are non-essential and require consent. The depth of behavioral profiling (browsing patterns, purchase history, cross-session tracking) means this goes beyond basic functional personalization.

Should You Block This Without Consent?

Conditional. The personalization engine modifies page content that may be important to the user experience. However, the behavioral profiling and persistent visitor tracking require consent. Consider loading a default (non-personalized) experience without consent, and enabling the full personalization engine only after the user consents to analytics.