Resonate Networks

Resonate Networks

Audience data platform used for programmatic advertising. Resonate Networks scripts collect behavioral signals on publisher sites and build audience profiles combining online behavior with consumer values and motivations for campaign targeting.

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Overview

Resonate Networks is an audience data platform used for programmatic advertising. Its scripts collect behavioral signals on publisher sites and build audience profiles that combine online behavior with consumer values and motivations for advertising campaign targeting.

What This Script Does

  • Drops tracking pixels and cookies on publisher sites to collect browsing behavior
  • Records page views, content categories, and interaction patterns to build behavioral profiles
  • Combines online behavioral data with survey-derived consumer values and motivation data
  • Creates audience segments for sale to advertisers through programmatic platforms
  • Syncs cookies with other ad tech platforms to enable cross-network audience targeting
  • Shares audience data with demand-side platforms for campaign targeting

Consent & Compliance

  • Category: Marketing / Analytics
  • GDPR: Extensive behavioral profiling and audience data creation for advertising purposes requires explicit consent. Cross-platform cookie syncing and data sharing with third parties compounds the consent requirement.
  • CCPA: Behavioral data collected and shared with advertisers constitutes sale of personal information. Opt-out rights apply.
  • ePrivacy: Tracking cookies for audience profiling and advertising are not strictly necessary and require prior consent.

Should You Block This Without Consent?

Yes. Resonate Networks operates as an audience data platform that collects behavioral data specifically for advertising targeting and sells audience segments to advertisers. This is marketing activity that requires explicit consent.

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Consent Categories

Marketing
Analytics

Also Known As

Resonate NetworksResonateaudience data platformconsumer values targetingprogrammatic DMPbehavioral segmentation

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

reson8.comMarketing

Frequently Asked Questions

Does Resonate Networks require cookie consent?

Yes. Resonate Networks falls under the marketing and analytics categories, requiring explicit consent under GDPR and the ePrivacy Directive. It builds behavioral profiles and shares audience data with advertisers, which cannot rely on legitimate interest as a legal basis.

What does Resonate Networks track on my website?

Resonate Networks drops tracking pixels and cookies to collect page views, content categories, and browsing behavior. It syncs cookies with other ad tech platforms for cross-network targeting and creates audience segments combining online behavior with survey-derived consumer values data.

How does ConsentStack detect and manage Resonate Networks?

ConsentStack detects Resonate Networks scripts and categorizes them under marketing and analytics. When consent is denied, ConsentStack blocks the tracking pixel from loading. When consent is granted, the script is allowed to fire and collect behavioral data.

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Manage consent for Resonate Networks

ConsentStack automatically detects and manages Resonate Networks trackers so your site stays compliant with global privacy regulations.

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