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Resonate Networks

Resonate Networks

Audience data platform used for programmatic advertising. Resonate Networks scripts collect behavioral signals on publisher sites and build audience profiles combining online behavior with consumer values and motivations for campaign targeting.

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Overview

Resonate Networks is an audience data platform used for programmatic advertising. Its scripts collect behavioral signals on publisher sites and build audience profiles that combine online behavior with consumer values and motivations for advertising campaign targeting.

What This Script Does

  • Drops tracking pixels and cookies on publisher sites to collect browsing behavior
  • Records page views, content categories, and interaction patterns to build behavioral profiles
  • Combines online behavioral data with survey-derived consumer values and motivation data
  • Creates audience segments for sale to advertisers through programmatic platforms
  • Syncs cookies with other ad tech platforms to enable cross-network audience targeting
  • Shares audience data with demand-side platforms for campaign targeting

Consent & Compliance

  • Category: Marketing / Analytics
  • GDPR: Extensive behavioral profiling and audience data creation for advertising purposes requires explicit consent. Cross-platform cookie syncing and data sharing with third parties compounds the consent requirement.
  • CCPA: Behavioral data collected and shared with advertisers constitutes sale of personal information. Opt-out rights apply.
  • ePrivacy: Tracking cookies for audience profiling and advertising are not strictly necessary and require prior consent.

Should You Block This Without Consent?

Yes. Resonate Networks operates as an audience data platform that collects behavioral data specifically for advertising targeting and sells audience segments to advertisers. This is marketing activity that requires explicit consent.

Is Resonate Networks GDPR compliant?

Resonate Networks typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Resonate Networks can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Resonate Networks, not on Resonate Networks itself.

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Consent Categories

MarketingAnalytics

Also Known As

Resonate NetworksResonateaudience data platformconsumer values targetingprogrammatic DMPbehavioral segmentation

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

Resonate Networks's trackers are rarely seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

reson8.comMarketing

reson8.com is a marketing domain operated by Resonate Networks, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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