MicroAd

MicroAd

Japanese mobile and display advertising platform. MicroAd scripts serve targeted display ads on Japanese publisher sites and participate in programmatic auctions for Japanese and Asian market inventory.

Back to Vendor Library

Overview

MicroAd is a Japanese mobile and display advertising platform that serves targeted ads across Japanese and Asian market publisher inventory. It operates a demand-side platform and ad exchange focused on the Japanese market.

What This Script Does

MicroAd scripts serve display advertisements on publisher websites by participating in programmatic auctions for ad inventory. They set cookies to identify users, track ad impressions and clicks, manage frequency capping, and build audience segments for targeted advertising. The scripts make requests to MicroAd's ad servers and may sync cookies with partner ad exchanges for cross-platform targeting. Device information, browsing context, and interaction data are collected for ad optimization.

Consent & Compliance

MicroAd falls under the marketing consent category. It sets advertising cookies, tracks users for ad targeting, and participates in programmatic ad auctions. Under GDPR/ePrivacy, this requires explicit opt-in consent. Japan's APPI (Amended Act on Protection of Personal Information) also imposes requirements on cookie-based tracking for advertising. CCPA classifies sharing user data with ad exchanges as a sale/share.

Should You Block This Without Consent?

Yes. This is an advertising platform that sets tracking cookies and participates in programmatic ad auctions. Block until the user consents to marketing.

Visit website

Consent Categories

Marketing

Also Known As

MicroAdmicroad.jpJapanese ad networkAsia display advertisingJapanese DSPmobile advertising Japan

Industries

Heavy Industry and EngineeringBusiness and Consumer ServicesComputers Electronics and TechnologyScience and Education

Tracked Domains (1)

microad.jpMarketing

Frequently Asked Questions

Does MicroAd require cookie consent?

Yes. MicroAd is a Japanese mobile and display advertising platform that serves targeted ads and participates in programmatic auctions. Ad targeting involves collecting behavioral and device data, which requires opt-in consent under GDPR, Japan's APPI, and other applicable privacy regulations.

What data does MicroAd collect?

MicroAd scripts collect device identifiers, page context, and behavioral signals to serve targeted display ads on Japanese and Asian publisher sites. Data is used for programmatic auction participation and audience segmentation across MicroAd's publisher and advertiser network.

How does ConsentStack detect MicroAd?

ConsentStack identifies MicroAd via its ad delivery script signatures and categorizes it as a marketing vendor. MicroAd scripts are blocked from loading until a visitor consents to marketing tracking, preventing ad targeting cookies from being set before opt-in is obtained.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for MicroAd

ConsentStack automatically detects and manages MicroAd trackers so your site stays compliant with global privacy regulations.

Get started free