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MicroAd

MicroAd

Japanese mobile and display advertising platform. MicroAd scripts serve targeted display ads on Japanese publisher sites and participate in programmatic auctions for Japanese and Asian market inventory.

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Overview

MicroAd is a Japanese mobile and display advertising platform that serves targeted ads across Japanese and Asian market publisher inventory. It operates a demand-side platform and ad exchange focused on the Japanese market.

What This Script Does

MicroAd scripts serve display advertisements on publisher websites by participating in programmatic auctions for ad inventory. They set cookies to identify users, track ad impressions and clicks, manage frequency capping, and build audience segments for targeted advertising. The scripts make requests to MicroAd's ad servers and may sync cookies with partner ad exchanges for cross-platform targeting. Device information, browsing context, and interaction data are collected for ad optimization.

Consent & Compliance

MicroAd falls under the marketing consent category. It sets advertising cookies, tracks users for ad targeting, and participates in programmatic ad auctions. Under GDPR/ePrivacy, this requires explicit opt-in consent. Japan's APPI (Amended Act on Protection of Personal Information) also imposes requirements on cookie-based tracking for advertising. CCPA classifies sharing user data with ad exchanges as a sale/share.

Should You Block This Without Consent?

Yes. This is an advertising platform that sets tracking cookies and participates in programmatic ad auctions. Block until the user consents to marketing.

Is MicroAd GDPR compliant?

MicroAd typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So MicroAd can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads MicroAd, not on MicroAd itself.

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Consent Categories

Marketing

Also Known As

MicroAdmicroad.jpJapanese ad networkAsia display advertisingJapanese DSPmobile advertising Japan

Industries

Heavy Industry and EngineeringBusiness and Consumer ServicesComputers Electronics and TechnologyScience and Education

Tracked Domains (1)

MicroAd's trackers are rarely seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

microad.jpMarketing

microad.jp is a marketing domain operated by MicroAd, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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Manage consent for MicroAd

ConsentStack automatically detects and manages MicroAd trackers so your site stays compliant with global privacy regulations.

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