Captify
Contextual intelligence and search retargeting platform. Captify's script analyzes on-site search behavior to infer user intent and syncs those signals to its programmatic network. Publishers embed Captify to monetize search intent data; advertisers use it to reach users showing active interest in relevant topics.
Overview
Captify is a contextual intelligence and search retargeting platform. It analyzes on-site search behavior to infer user intent and makes those intent signals available for programmatic advertising targeting.
What This Script Does
The Captify script monitors search queries entered on publisher websites to extract intent signals. When a user searches for "running shoes" on a retail site, Captify captures that intent and syncs it to its programmatic network, where advertisers can target that user with relevant ads across other sites. The script sets cookies for user identification and intent signal tracking. Publishers embed Captify to monetize search intent data.
Consent & Compliance
Consent category: Marketing / Analytics
Captify collects search behavior data and shares it with advertising platforms for targeting. Under GDPR, capturing search queries and syncing them to advertising networks requires explicit opt-in consent. Under CCPA, sharing search intent data for advertising constitutes sharing personal information. The ePrivacy Directive requires consent for the tracking cookies and cross-site data sharing.
Should You Block This Without Consent?
Yes. Captify captures search intent data for advertising targeting. Block until marketing consent is granted.
Is Captify GDPR compliant?
Captify typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Captify can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Captify, not on Captify itself.
Consent Categories
Also Known As
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Tracked Domains (1)
Captify's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
cpx.toMarketingcpx.to is a marketing domain operated by Captify, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.
Frequently Asked Questions
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Manage consent for Captify
ConsentStack automatically detects and manages Captify trackers so your site stays compliant with global privacy regulations.