Captify

Captify

Contextual intelligence and search retargeting platform. Captify's script analyzes on-site search behavior to infer user intent and syncs those signals to its programmatic network. Publishers embed Captify to monetize search intent data; advertisers use it to reach users showing active interest in relevant topics.

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Overview

Captify is a contextual intelligence and search retargeting platform. It analyzes on-site search behavior to infer user intent and makes those intent signals available for programmatic advertising targeting.

What This Script Does

The Captify script monitors search queries entered on publisher websites to extract intent signals. When a user searches for "running shoes" on a retail site, Captify captures that intent and syncs it to its programmatic network, where advertisers can target that user with relevant ads across other sites. The script sets cookies for user identification and intent signal tracking. Publishers embed Captify to monetize search intent data.

Consent & Compliance

Consent category: Marketing / Analytics

Captify collects search behavior data and shares it with advertising platforms for targeting. Under GDPR, capturing search queries and syncing them to advertising networks requires explicit opt-in consent. Under CCPA, sharing search intent data for advertising constitutes sharing personal information. The ePrivacy Directive requires consent for the tracking cookies and cross-site data sharing.

Should You Block This Without Consent?

Yes. Captify captures search intent data for advertising targeting. Block until marketing consent is granted.

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Consent Categories

Marketing
Analytics

Also Known As

Captifysearch retargetingcontextual intelligence platformsearch intent advertisingCaptify Technologiesaudience data monetization

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesMarketing and Advertising

Tracked Domains (1)

cpx.toMarketing

Frequently Asked Questions

Does Captify require cookie consent?

Yes. Captify is categorized as marketing and analytics. Its script analyzes on-site search behavior and syncs intent signals to programmatic ad networks. This constitutes behavioral profiling requiring explicit consent under GDPR and ePrivacy, and disclosure under CCPA.

What does Captify collect from my website visitors?

Captify captures on-site search queries and browsing signals to infer user intent. It sets cookies to build interest profiles tied to visitor identifiers. These profiles are shared with Captify's programmatic advertising network to serve targeted ads across publisher inventory.

How does ConsentStack manage Captify consent?

ConsentStack identifies Captify's search intelligence script and assigns it the marketing category. The script is blocked until a visitor grants marketing consent. On denial, no search intent data is collected, no cookies are set, and no signals are synced to Captify's ad network.

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Manage consent for Captify

ConsentStack automatically detects and manages Captify trackers so your site stays compliant with global privacy regulations.

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