Bounce Exchange
Personalization and behavioral marketing platform that detects exit intent and personalizes on-site experiences. WunderkindX (formerly Bounce Exchange) scripts monitor cursor movement and scroll patterns to trigger timed offers, lightboxes, and personalized recommendations at peak exit-intent moments.
Overview
Bounce Exchange (now Wunderkind) is a behavioral marketing and personalization platform. It detects exit intent and delivers personalized on-site experiences—pop-ups, offers, and product recommendations—at the moment a visitor is about to leave.
What This Script Does
The Wunderkind/Bounce Exchange script monitors cursor movement patterns, scroll velocity, and tab switching behavior to detect exit intent. When triggered, it displays timed lightbox offers, personalized product recommendations, or email capture pop-ups. The script also tracks on-site behavior—page views, product interactions, cart status—to personalize the content of these interventions. It sets cookies for visitor identification across sessions and associates behavioral data with email addresses once captured.
Consent & Compliance
Consent category: Marketing / Functional
Wunderkind combines functional on-site personalization with marketing data collection (email capture, behavioral profiling). Under GDPR, the behavioral tracking, exit intent monitoring, and identity resolution require explicit opt-in consent. Under CCPA, the behavioral data linked to email addresses constitutes personal information. The ePrivacy Directive requires consent for all tracking cookies and the behavioral monitoring techniques used.
Should You Block This Without Consent?
Yes. Wunderkind/Bounce Exchange performs behavioral monitoring and marketing data collection. Block until marketing consent is granted.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
bounceexchange.comMarketingFrequently Asked Questions
Does Bounce Exchange require cookie consent?
Yes. Bounce Exchange (Wunderkind) is categorized as marketing and functional. Its behavioral tracking — monitoring cursor movement, scroll depth, and exit intent to trigger personalized offers — constitutes personal data processing under GDPR and ePrivacy, requiring explicit prior consent.
What does Bounce Exchange track on my site?
Bounce Exchange monitors cursor position, scroll velocity, and dwell time to detect exit intent. It sets cookies to identify returning visitors and deliver personalized overlays and recommendations. Data is sent to Wunderkind servers for behavioral profile building and retargeting.
How does ConsentStack handle Bounce Exchange consent?
ConsentStack detects the Wunderkind/Bounce Exchange script and classifies it as marketing. The behavioral tracking script is blocked until a visitor grants marketing consent. On denial, no exit-intent overlays fire and no behavioral data is collected or transmitted.
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Manage consent for Bounce Exchange
ConsentStack automatically detects and manages Bounce Exchange trackers so your site stays compliant with global privacy regulations.