Bounce Exchange
Personalization and behavioral marketing platform that detects exit intent and personalizes on-site experiences. WunderkindX (formerly Bounce Exchange) scripts monitor cursor movement and scroll patterns to trigger timed offers, lightboxes, and personalized recommendations at peak exit-intent moments.
Overview
Bounce Exchange (now Wunderkind) is a behavioral marketing and personalization platform. It detects exit intent and delivers personalized on-site experiences—pop-ups, offers, and product recommendations—at the moment a visitor is about to leave.
What This Script Does
The Wunderkind/Bounce Exchange script monitors cursor movement patterns, scroll velocity, and tab switching behavior to detect exit intent. When triggered, it displays timed lightbox offers, personalized product recommendations, or email capture pop-ups. The script also tracks on-site behavior—page views, product interactions, cart status—to personalize the content of these interventions. It sets cookies for visitor identification across sessions and associates behavioral data with email addresses once captured.
Consent & Compliance
Consent category: Marketing / Functional
Wunderkind combines functional on-site personalization with marketing data collection (email capture, behavioral profiling). Under GDPR, the behavioral tracking, exit intent monitoring, and identity resolution require explicit opt-in consent. Under CCPA, the behavioral data linked to email addresses constitutes personal information. The ePrivacy Directive requires consent for all tracking cookies and the behavioral monitoring techniques used.
Should You Block This Without Consent?
Yes. Wunderkind/Bounce Exchange performs behavioral monitoring and marketing data collection. Block until marketing consent is granted.
Is Bounce Exchange GDPR compliant?
Bounce Exchange typically loads marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Bounce Exchange can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Bounce Exchange, not on Bounce Exchange itself.
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Tracked Domains (1)
Bounce Exchange's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
bounceexchange.comMarketingbounceexchange.com is a marketing domain operated by Bounce Exchange, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.
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