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AcuityAds

AcuityAds

Scheduling and appointment booking platform embedded on service business websites. The Acuity Scheduling widget loads an interactive calendar and booking form. Sets cookies to track booking conversions and referral sources for the business.

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Overview

AcuityAds (now Illumin) is a programmatic advertising platform that enables brands and agencies to plan, buy, and measure digital advertising campaigns across display, video, mobile, and connected TV channels.

What This Script Does

The AcuityAds script fires conversion and attribution pixels on advertiser websites. It sets cookies to track which ads a user was exposed to and whether they subsequently completed a desired action (purchase, signup, etc.). The pixel collects browser metadata, IP address, and page URL to match conversions back to specific ad impressions. It also syncs user identifiers with other advertising platforms for cross-network attribution.

Consent & Compliance

Consent category: Marketing

AcuityAds performs advertising attribution and cross-platform user tracking. Under GDPR, this requires explicit opt-in consent before any pixels fire or cookies are set. Under CCPA, the cross-platform identifier syncing constitutes sharing personal information for advertising purposes. The ePrivacy Directive requires consent for all advertising cookies. IAB TCF Purposes 1, 2, 3, 4, and 7 apply.

Should You Block This Without Consent?

Yes. AcuityAds is purely an advertising attribution tool. It provides no user-facing functionality and should be blocked until marketing consent is obtained.

Is AcuityAds GDPR compliant?

AcuityAds typically loads marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So AcuityAds can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads AcuityAds, not on AcuityAds itself.

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Consent Categories

Functional

Also Known As

AcuityAdsIlluminprogrammatic advertisingad attribution pixelconversion trackingacuityads.com

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesMarketing and Advertising

Tracked Domains (1)

AcuityAds's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

acuityplatform.comMarketing

acuityplatform.com is a marketing domain operated by AcuityAds, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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Manage consent for AcuityAds

ConsentStack automatically detects and manages AcuityAds trackers so your site stays compliant with global privacy regulations.

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