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emetriq

emetriq

emetriq is a German online advertising and media agency network. Scripts collect audience data on publisher sites, build behavioral profiles, and power programmatic ad targeting for advertising campaigns in German-speaking markets. Sets cookies for cross-site audience segmentation and frequency capping.

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Overview

emetriq is a German online advertising and audience data network. Its scripts collect audience data on publisher sites to power programmatic ad targeting in German-speaking markets.

What This Script Does

  • Sets third-party cookies to build audience segments based on browsing behavior
  • Collects page-level data (URLs, content categories) to classify visitors into interest-based segments
  • Syncs user identifiers with demand-side platforms and ad exchanges for programmatic targeting
  • Transmits audience segment data to emetriq's servers for use in ad campaigns

Consent & Compliance

  • Consent Category: Marketing / Analytics
  • Applicable Regulations: GDPR, ePrivacy Directive, TTDSG (German Telecommunications-Telemedia Data Protection Act)
  • Opt-in Required: Yes — collects behavioral data and sets tracking cookies for advertising purposes, requiring explicit opt-in under GDPR and TTDSG

Should You Block This Without Consent?

Yes. emetriq is an advertising audience data platform that collects browsing behavior and sets third-party cookies for cross-site ad targeting. This requires explicit consent under EU and German privacy regulations.

Is emetriq GDPR compliant?

emetriq typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So emetriq can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads emetriq, not on emetriq itself.

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Consent Categories

MarketingAnalytics

Also Known As

emetriqemetriq audienceGerman ad networkHamburg programmaticDSGVO werbung

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (2)

emetriq's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

xplosion.deMarketing

xplosion.de is a marketing domain operated by emetriq, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

emetriq.deMarketing

emetriq.de is a marketing domain operated by emetriq, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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