Affectv
Programmatic advertising platform with audience data capabilities. Affectv scripts collect behavioral signals on publisher sites and use these to build audience segments for targeted display advertising campaigns.
Overview
Affectv is a programmatic advertising platform with audience data capabilities. It builds behavioral audience segments from publisher site data and uses them to target display advertising campaigns.
What This Script Does
The Affectv script fires on publisher sites to collect behavioral signals—page views, content categories, engagement patterns—and uses these to build audience segments. These segments are made available for targeted advertising campaigns across display networks. The script sets cookies for user identification and segment membership tracking.
Consent & Compliance
Consent category: Marketing
Affectv collects behavioral data for advertising audience segmentation and targeting. Under GDPR, this requires explicit opt-in consent as it constitutes profiling for advertising purposes. Under CCPA, sharing behavioral data for advertising targeting constitutes sharing personal information. The ePrivacy Directive requires consent for all tracking cookies.
Should You Block This Without Consent?
Yes. Affectv collects behavioral data for advertising targeting. Block until marketing consent is granted.
Is Affectv GDPR compliant?
Affectv typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Affectv can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Affectv, not on Affectv itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
Affectv's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
affec.tvMarketingaffec.tv is a marketing domain operated by Affectv, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.
Frequently Asked Questions
Related Vendors
Manage consent for Affectv
ConsentStack automatically detects and manages Affectv trackers so your site stays compliant with global privacy regulations.