Affectv
Programmatic advertising platform with audience data capabilities. Affectv scripts collect behavioral signals on publisher sites and use these to build audience segments for targeted display advertising campaigns.
Overview
Affectv is a programmatic advertising platform with audience data capabilities. It builds behavioral audience segments from publisher site data and uses them to target display advertising campaigns.
What This Script Does
The Affectv script fires on publisher sites to collect behavioral signals—page views, content categories, engagement patterns—and uses these to build audience segments. These segments are made available for targeted advertising campaigns across display networks. The script sets cookies for user identification and segment membership tracking.
Consent & Compliance
Consent category: Marketing
Affectv collects behavioral data for advertising audience segmentation and targeting. Under GDPR, this requires explicit opt-in consent as it constitutes profiling for advertising purposes. Under CCPA, sharing behavioral data for advertising targeting constitutes sharing personal information. The ePrivacy Directive requires consent for all tracking cookies.
Should You Block This Without Consent?
Yes. Affectv collects behavioral data for advertising targeting. Block until marketing consent is granted.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
affec.tvMarketingFrequently Asked Questions
Does Affectv require consent before running on my site?
Yes. Affectv collects behavioral signals from publisher sites to build advertising audience segments for targeted display campaigns. Under GDPR this constitutes profiling for advertising purposes requiring explicit opt-in consent. The ePrivacy Directive requires consent for all tracking cookies, and CCPA treats this as sharing personal information.
What data does Affectv collect and how is it used?
Affectv scripts collect page views, content category signals, and engagement patterns from publisher sites. This behavioral data is used to build audience segments that are made available for targeted advertising campaigns across display networks. Cookies are set for user identification and segment membership tracking across sessions.
How does ConsentStack detect and block Affectv?
ConsentStack identifies Affectv scripts and classifies them under the marketing consent category. The scripts are prevented from executing until a visitor opts into marketing cookies. This ensures no behavioral data collection or audience segmentation activity occurs before the visitor provides the required consent.
Related Vendors
Manage consent for Affectv
ConsentStack automatically detects and manages Affectv trackers so your site stays compliant with global privacy regulations.